Overview
The Channel Marketing Manager at KUKA HOME North America will develop and implement a comprehensive annual marketing plan for specific national retail accounts. In this role, the manager will leverage digital strategies to drive growth and oversee all marketing initiatives for these accounts to guarantee a seamless omni-channel experience. This person will manage the annual marketing budget and closely monitor the effectiveness of campaigns. The Channel Marketing Manager will also oversee private label brands and spearhead social media and influencer marketing efforts to enhance the brand's visibility and engagement.
This is a hybrid role and reports to the Director of Marketing.
Responsibilities Include, but not limited to:
National Retail Marketing Initiatives
Private Label Brand Management
Customer Engagement
Research & Reporting
Requirements
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