Job Description

Overview

The Channel Marketing Manager at KUKA HOME North America will develop and implement a comprehensive annual marketing plan for specific national retail accounts. In this role, the manager will leverage digital strategies to drive growth and oversee all marketing initiatives for these accounts to guarantee a seamless omni-channel experience. This person will manage the annual marketing budget and closely monitor the effectiveness of campaigns. The Channel Marketing Manager will also oversee private label brands and spearhead social media and influencer marketing efforts to enhance the brand's visibility and engagement.

This is a hybrid role and reports to the Director of Marketing.

Responsibilities Include, but not limited to:

National Retail Marketing Initiatives

• Develop and implement a comprehensive yearly national retail marketing and media plan.
• Oversee all marketing efforts to ensure a positive omnichannel experience.
• Manage the national retail marketing budget and ensure efficient allocation of resources.
•  Lead digital strategy and execution, including SEM, SEO, influencer marketing, e-commerce platforms, brand websites, and social media.
• Direct the creation of content, imagery, packaging, POP, assembly instructions, presentations, etc.
• Ensure all assets align with customer requirements and brand standards.

Private Label Brand Management

• Manage private label brand assets, point of purchase materials, messaging, advertising, etc.
• Develop content and administer scheduling for social media campaigns and brand websites.
• Direct influencer marketing campaigns to drive brand awareness and increase sales.

Customer Engagement

• Manage product review programs and analyze data to improve marketing efforts.
• Enhance customer engagement by responding to customers via social media & the product page.

Research & Reporting

• Monitor ongoing marketing campaigns to ensure they are executed effectively & meet deadlines.
• Research best practices for product-level marketing and décor trends for photography direction.
• Provide weekly updates on the digital project tracker and quarterly reports on major projects.

Requirements

• Bachelor’s degree in marketing/communications/interior design or related field.
• 5-6 years of marketing experience in the home furnishings industry or a similar field
• Experience in e-commerce, digital marketing, social media management, analytics, SEO, SEM, etc.
• Proficient in Photoshop, InDesign, Illustrator, MS Word, PowerPoint, and Excel
• Must be creative and interested in furniture and interior design.
• Superb written and verbal communication skills
• Self-motivated and driven. Able to work remotely.
• Solid organizational skills and detail oriented.
• Ability to work under pressure and meet strict deadlines.
• Must attend High Point and Las Vegas Markets and meetings in High Point throughout the year.

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