TransPerfect GlobalLink Content Marketing Specialist
We are seeking a Content Marketing Specialist for TransPerfect’s award winning and industry-leading platform, GlobalLink. The Content Marketing Specialist will be responsible for creating and optimizing content to enhance organic marketingperformance through SEO, social media, and lead generation efforts. This includes developing and executing comprehensive content strategies that drive traffic and engagement, conducting keyword research, writing and optimizing web and social media content, and managing content calendars. Additionally, the specialist will analyze performance metrics to refine content strategies, collaborate with cross-functional teams to align content with broader marketing goals, and implement SEO best practices to ensure high search engine rankings and increased visibility.
Responsibilities:
Content Strategy : Develop and execute content strategies that drive organic traffic and lead generation. Write original content for webpages, blogs, and social media, optimize copy and landing pages, and conduct keyword research.
SEO Optimization : Ensure primary product sites and any related sites are fully optimized for organic search performance. Perform technical audits, monitor site performance, and implement SEO best practices.
Link Building : Engage with other businesses for link-building opportunities to improve domain authority and search engine rankings.
Data Analysis : Collect and analyze data and results, identify trends and insights to increase target traffic, and enhance organic and paid search conversions. Utilize tools like Google Analytics, SEMrush, and Ahrefs.
Campaign Management : Plan and execute pay-per-click (PPC) campaigns, manage SEO campaign expenses, and optimize campaigns for maximum ROI.
Social Media : Develop and implement social media strategies to enhance brand visibility and engagement. Create and schedule posts, manage social media accounts, and analyze performance metrics.
Lead Generation : Create content tailored for lead generation and lead nurturing, including white papers, case studies, email campaigns, video scripts, and landing pages that drive conversions and support sales efforts.
Email : Support the planning and drafting of email nurturing campaigns leveraging content library and landing pages.
Collaboration : Work closely with cross-functional teams, including designers, developers, and marketing professionals, to improve search engine rankings, user experience, and overall marketing effectiveness.
Research and Knowledge Management : Independently conduct internal stakeholder interviews and review available materials such as trainings, decks, etc. to inform content strategies. Conduct competitor and industry research. Maintain key findings in an organized repository.
Qualifications:
Nice-to-Have:
*About us* We are professional and agile. Our work environment includes: * Modern office setting * Work-from-home days Our firm is looking for a Litigation Attorney to join our team. The ideal candidate will have 2 to 7 years insurance defense experience in...
...pharmaceuticals as directed. Follows all store and corporate policies and procedures. Participates in regularly scheduled mandatory communications meetings in order to keep informed of changes in corporate policies and initiatives. Qualifications Are you the right fit...
Join a global community of talented professionals to shape the future of AI. Earn up to $15 USD/hr and additional rewards based on quality of submission. Outlier is committed to improving the intelligence & safety of AI models. Owned and operated by Scale AI , weve ...
...Hiring all roles for the warehouse including: - Warehouse Associates - Order Pickers - Inventory Control Associates - Logistics Coordinators Meet the Recruiting Team and the Warehouse Managers in Person. We welcome you to take a tour of our facility and...
...This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Junior Web Developer in United States . This role is ideal for an entry-level web developer eager to grow their skills in a supportive, remote environment. You will...