TransPerfect GlobalLink Content Marketing Specialist
We are seeking a Content Marketing Specialist for TransPerfect’s award winning and industry-leading platform, GlobalLink. The Content Marketing Specialist will be responsible for creating and optimizing content to enhance organic marketingperformance through SEO, social media, and lead generation efforts. This includes developing and executing comprehensive content strategies that drive traffic and engagement, conducting keyword research, writing and optimizing web and social media content, and managing content calendars. Additionally, the specialist will analyze performance metrics to refine content strategies, collaborate with cross-functional teams to align content with broader marketing goals, and implement SEO best practices to ensure high search engine rankings and increased visibility.
Responsibilities:
Content Strategy : Develop and execute content strategies that drive organic traffic and lead generation. Write original content for webpages, blogs, and social media, optimize copy and landing pages, and conduct keyword research.
SEO Optimization : Ensure primary product sites and any related sites are fully optimized for organic search performance. Perform technical audits, monitor site performance, and implement SEO best practices.
Link Building : Engage with other businesses for link-building opportunities to improve domain authority and search engine rankings.
Data Analysis : Collect and analyze data and results, identify trends and insights to increase target traffic, and enhance organic and paid search conversions. Utilize tools like Google Analytics, SEMrush, and Ahrefs.
Campaign Management : Plan and execute pay-per-click (PPC) campaigns, manage SEO campaign expenses, and optimize campaigns for maximum ROI.
Social Media : Develop and implement social media strategies to enhance brand visibility and engagement. Create and schedule posts, manage social media accounts, and analyze performance metrics.
Lead Generation : Create content tailored for lead generation and lead nurturing, including white papers, case studies, email campaigns, video scripts, and landing pages that drive conversions and support sales efforts.
Email : Support the planning and drafting of email nurturing campaigns leveraging content library and landing pages.
Collaboration : Work closely with cross-functional teams, including designers, developers, and marketing professionals, to improve search engine rankings, user experience, and overall marketing effectiveness.
Research and Knowledge Management : Independently conduct internal stakeholder interviews and review available materials such as trainings, decks, etc. to inform content strategies. Conduct competitor and industry research. Maintain key findings in an organized repository.
Qualifications:
Nice-to-Have:
...Temporary Nanny Job (Infant 3 Months Old) About Our Family We are a warm, loving family in Piermont, NY seeking a reliable and nurturing... ...Engage in age-appropriate interaction (talking, singing, tummy time, gentle play) Monitor and respond to babys cues for hunger,...
...Job Description Job Description Apply now: Marketing Manager, Location is Remote. The start date is September 15, 2025, for this 6-month contract position. Job Title: Marketing Manager Location-Type: Remote Start Date Is: September 15, 2025 Duration:...
...Join us and inspire with every cup! At Starbucks, its all about connection. People are at the heart of who we are, especially the people that are a part of our store team. We connect with each other, our customers and our communities to make a positive impact every...
...granted asylum. We are looking for an experienced Senior Satellite Test Engineer to help architect innovative test infrastructure and... ...of test hardware and test campaigns for integrated vehicle testing. As a Project Kuiper Satellite Test Engineer you will...
...Job Description TRS Healthcare is seeking a travel CVOR Technologist for a travel job in Martinsburg, West Virginia. Job Description... ...stipend amount to be determined. Posted job title: OR - CVOR Surgical Tech First Assist About TRS Healthcare TRS Healthcare has been...