TransPerfect GlobalLink Content Marketing Specialist
We are seeking a Content Marketing Specialist for TransPerfect’s award winning and industry-leading platform, GlobalLink. The Content Marketing Specialist will be responsible for creating and optimizing content to enhance organic marketingperformance through SEO, social media, and lead generation efforts. This includes developing and executing comprehensive content strategies that drive traffic and engagement, conducting keyword research, writing and optimizing web and social media content, and managing content calendars. Additionally, the specialist will analyze performance metrics to refine content strategies, collaborate with cross-functional teams to align content with broader marketing goals, and implement SEO best practices to ensure high search engine rankings and increased visibility.
Responsibilities:
Content Strategy : Develop and execute content strategies that drive organic traffic and lead generation. Write original content for webpages, blogs, and social media, optimize copy and landing pages, and conduct keyword research.
SEO Optimization : Ensure primary product sites and any related sites are fully optimized for organic search performance. Perform technical audits, monitor site performance, and implement SEO best practices.
Link Building : Engage with other businesses for link-building opportunities to improve domain authority and search engine rankings.
Data Analysis : Collect and analyze data and results, identify trends and insights to increase target traffic, and enhance organic and paid search conversions. Utilize tools like Google Analytics, SEMrush, and Ahrefs.
Campaign Management : Plan and execute pay-per-click (PPC) campaigns, manage SEO campaign expenses, and optimize campaigns for maximum ROI.
Social Media : Develop and implement social media strategies to enhance brand visibility and engagement. Create and schedule posts, manage social media accounts, and analyze performance metrics.
Lead Generation : Create content tailored for lead generation and lead nurturing, including white papers, case studies, email campaigns, video scripts, and landing pages that drive conversions and support sales efforts.
Email : Support the planning and drafting of email nurturing campaigns leveraging content library and landing pages.
Collaboration : Work closely with cross-functional teams, including designers, developers, and marketing professionals, to improve search engine rankings, user experience, and overall marketing effectiveness.
Research and Knowledge Management : Independently conduct internal stakeholder interviews and review available materials such as trainings, decks, etc. to inform content strategies. Conduct competitor and industry research. Maintain key findings in an organized repository.
Qualifications:
Nice-to-Have:
We are seeking a skilled IT System Administrator to join our team. The ideal candidate will be responsible for maintaining and optimizing our internal IT infrastructure, supporting both on-premises and cloud environments, and ensuring the smooth operation of our desktop...
...of sturdy work shoes Industry-leading Benefits: Excellent weekly pay Safe work environment Growth potential* No experience necessary *This is a seasonal role. A seasonal job is a great place to start at UPS, and it might even lead to a permanent role...
...Veterinary Technician Assistant - General Practice at Portland Veterinary Emergency and Specialty Care summary: The Veterinary Technician Assistant... ...environment. Candidates should have 1-2 years of experience, veterinary knowledge, strong organizational skills, and...
The Tableau Dashboard Developer Contractor will work closely with our Business Intelligence team. This role involves developing and maintaining dashboards using Tableau, leveraging accessible data to create comprehensive engagement and adoption dashboards. These dashboards...
...Concessions Steward Exciting Role For The 2025 Ryder Cup in Farmingdale, New York Concessions Steward About the Job Get ready to be part of an unforgettable experience at the 2025 Ryder Cup taking place from September 21- 28th At SGA List, we pride ourselves...