TransPerfect GlobalLink Content Marketing Specialist
We are seeking a Content Marketing Specialist for TransPerfect’s award winning and industry-leading platform, GlobalLink. The Content Marketing Specialist will be responsible for creating and optimizing content to enhance organic marketingperformance through SEO, social media, and lead generation efforts. This includes developing and executing comprehensive content strategies that drive traffic and engagement, conducting keyword research, writing and optimizing web and social media content, and managing content calendars. Additionally, the specialist will analyze performance metrics to refine content strategies, collaborate with cross-functional teams to align content with broader marketing goals, and implement SEO best practices to ensure high search engine rankings and increased visibility.
Responsibilities:
Content Strategy : Develop and execute content strategies that drive organic traffic and lead generation. Write original content for webpages, blogs, and social media, optimize copy and landing pages, and conduct keyword research.
SEO Optimization : Ensure primary product sites and any related sites are fully optimized for organic search performance. Perform technical audits, monitor site performance, and implement SEO best practices.
Link Building : Engage with other businesses for link-building opportunities to improve domain authority and search engine rankings.
Data Analysis : Collect and analyze data and results, identify trends and insights to increase target traffic, and enhance organic and paid search conversions. Utilize tools like Google Analytics, SEMrush, and Ahrefs.
Campaign Management : Plan and execute pay-per-click (PPC) campaigns, manage SEO campaign expenses, and optimize campaigns for maximum ROI.
Social Media : Develop and implement social media strategies to enhance brand visibility and engagement. Create and schedule posts, manage social media accounts, and analyze performance metrics.
Lead Generation : Create content tailored for lead generation and lead nurturing, including white papers, case studies, email campaigns, video scripts, and landing pages that drive conversions and support sales efforts.
Email : Support the planning and drafting of email nurturing campaigns leveraging content library and landing pages.
Collaboration : Work closely with cross-functional teams, including designers, developers, and marketing professionals, to improve search engine rankings, user experience, and overall marketing effectiveness.
Research and Knowledge Management : Independently conduct internal stakeholder interviews and review available materials such as trainings, decks, etc. to inform content strategies. Conduct competitor and industry research. Maintain key findings in an organized repository.
Qualifications:
Nice-to-Have:
...and be a critical member of the foodservice supply chain. Warehouse Selectors pick orders for delivery to foodservice venues in the local community. Active, physical role that includes operating an electric pallet jack, and/ Warehouse, Order Selector, Manufacturing...
...Experience with PostgreSQL or similar RDBMS Experience with Nginx, Green Unicorn or Apache Experience building web applications in another technology (e.g. time spent in the PHP/Perl trenches) Can speak at length about your text editor preference(s) Basic networking...
...Journeyman FMV Analyst Journeyman FMV Analyst Location : Northern... ...-on FMV training for all intelligence disciplines, advanced skills... ...and Dissemination) process Open to learning new skills and taking... ...from the military (e.g. All-Source, IMINT, SIGINT, HUMINT, etc.)...
...Job Description Certified Auto Mechanic Honda and Toyota of Seattle is currently hiring any ASE, dealer certified or master automotive technicians to join our growing service department! Any manufacturer experience background is welcome! The average mid-level mechanic...
...Job Description Mid-Atlantic Truck & Equipment is Hiring Diesel and Hydraulic Technicians Clinton, MD | Cheswick, PA | Salem,... ...| Easton, MDBenefits Built with Our Technicians in MindDiesel Mechanic Benefits: ~ Diesel Mechanic Pay and Benefits: ~ Up to $42/hour...