Job Description

Merritt Group, a remote-first marketing, public relations, and creative agency based in Washington, DC, is looking for a Digital Marketing Manager to take the lead on search marketing campaigns—both paid (PPC) and organic (SEO)—while also providing support for social media campaigns as needed. You’ll develop and execute strategic marketing initiatives that drive demand generation and measurable results for our clients.

This role is ideal for someone who thrives in a fast-paced agency environment, can balance multiple client accounts, and is skilled in optimizing campaigns across search, social, and analytics platforms.

KEY SKILLS & ATTRIBUTES

Channel Management

• Own the strategy, execution, and optimization of PPC (Google Ads, Bing Ads, etc.) and SEO campaigns to maximize client ROI.
• Conduct keyword research, competitive analysis, and landing page optimization to improve search performance.
• Implement and manage paid media campaigns across search, display, and social platforms.
• Track and analyze KPIs, A/B test ads, and refine targeting to enhance campaign effectiveness.
• Utilize Google Analytics, Data Studio, and Tag Manager to measure performance and generate reports.

Integrated Digital Strategy & Execution

• Collaborate with internal teams to align search campaigns with content, social media, and demand generation efforts.
• Support social media ad campaigns across LinkedIn, X, Bluesky, Meta, and/or Reddit, when needed.
• Work with marketing automation tools (HubSpot, Marketo, Eloqua) to ensure seamless campaign execution and lead nurturing.
• Stay updated on emerging trends, industry changes, and algorithm updates to proactively adjust strategies.

Client & Account Management

• Serve as the primary client contact for digital marketing initiatives, ensuring campaigns align with business goals.
• Manage budgets, monitor performance metrics, and provide strategic recommendations based on data insights.
• Present campaign performance reports to clients and proactively identify opportunities for improvement.
• Develop comprehensive digital marketing roadmaps tailored to each client’s unique industry and objectives.

Business Development

• Identify new business opportunities and contribute to proposal development.
• Attend industry events and networking opportunities to expand the agency’s reach.
• Lead or contribute to internal agency initiatives aimed at process improvements and innovation.

A SUCCESSFUL APPLICANT WILL HAVE

• 3-5+ years of experience in digital marketing, with a focus on paid search and SEO.
• Hands-on experience with Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and programmatic platforms.
• Strong analytical skills with experience in Google Analytics, Tag Manager, and dashboarding tools (e.g., Databox, Data Studio).
• Understanding of marketing automation platforms (HubSpot, Marketo, Eloqua, etc.) and CRM integrations.
• Ability to manage multiple accounts and campaigns simultaneously in an agency environment.
• A data-driven mindset with a passion for continuous learning and optimization.
• Excellent communication skills for client interactions, reporting, and internal collaboration.

This position may also require other duties as assigned.

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