Job Description
Digital Marketing Manager
Responsibilities (including but not limited to):
* Develop and oversee the execution of detailed plans, budgets, schedules, and procurement and production needs for multi-channel promotional campaigns, including print and digital advertising, publications, promotional materials, displays, direct mail, e-mail, public relations, personal sales, website, and social media
* SEO, Assist in Web Design/Functions, Organic/Paid growth strategies, Competitor Comparison,
* Write, proof and/or edit copy for web and for print publication
* Digital content management of the website, email and social media accounts
* Evaluate, improve, and streamline content creation and proofing systems and decision-making processes
* Manage all components of digital ad campaigns, as well as Reporting & Optimizing
* Manage all components of Social media growth, content, and reporting key performance indicators to Marketing Director.
* Be a consistent brand guardian and mission champion
* Serve as liaison to staff for marketing resources
QUALIFICATIONS:
* 4-year college degree preferred
* Minimum 2-3 years related work experience
* Proficient in Office applications (Word, Excel, Google Docs ect)
* Proficient with website and email management systems (WordPress / Keap)
* Proficient with social media business account management (Facebook, Instagram, Twitter, LinkedIn, YouTube, Tik Tok)
* Basic graphic design skills are a plus (Photoshop, InDesign, or other)
* Excellent communication, project management and organizational skills
* Excellent organization and time management skills with the ability to manage the implementation of simultaneous plans and programs while effectively meeting deadlines
* Experience in the creation of digital marketing assets
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