Email Marketing Specialist Job at Acts Housing, Milwaukee, WI

VE01RGo0WE92OExpNE9PVTZFUVVvMk5YY3c9PQ==
  • Acts Housing
  • Milwaukee, WI

Job Description

Are you passionate about digital marketing and eager to make an impact with a purpose-driven organization? Acts Housing is seeking an Email Marketing Specialist to join our Marketing team. As a key member of the team, you will execute dynamic email marketing campaigns and contribute to the overall strategy to engage and inspire our audience.

Reporting to the Director of Marketing, this role is ideal for someone with 2-3 years of hands-on experience with Salesforce Marketing Cloud, including building data extensions, creating and deploying emails in Email Studio, and developing personalized journeys in Journey Builder. While Salesforce certification is not required, a solid understanding of the platform's tools and best practices is essential to help drive our mission forward.

Our communication strategy:

Acts Housing's communication strategy is to build loyalty and engagement with a number of target audiences, including supporters and donors, Families in coaching, Community partners, home buyers and sellers.

Responsibilities will begin with:

• Build creative and inspiring content for emails, using internal content, family stories, external sources and incorporating personalization and dynamic content

• Track and communicate results, success metrics, and recommendations for optimization

• Execute A/B testing and contribute to test planning strategies

• Work within the Acts Communication calendar and maintain an elevated level of excellence in communication with external target audiences

• Ability to build complex and simple journeys and work with our external consultants and internal IT department to integrate with our Salesforce environment

• Demonstrate a growth-orientated mindset and the ability to present ideas for development to Acts leadership

Experience needed for this role:

• High school diploma/GED with relevant experience, required; or an Associate’s or Bachelor’s Degree in a related discipline, with applicable experience preferred

• 2-3 years’ hands-on experience in building customer journeys and executing and building emails within the Salesforce Marketing Cloud

• Demonstrated experience in utilizing Journey Builder and Email Studio, preferred

• Strong understanding of email marketing best practices and email concept creation

• Experience in a non-profit marketing environment is a bonus, but not required

• Ability to multi-task, solve problems, and have acute attention to detail

• Strong analytical skills including the ability to infer and apply learnings

• Support the organization with process improvements for Salesforce and Salesforce Marketing Cloud

Benefits:

Acts Housing provides a competitive pay and benefits package, including health, dental, and 401K with employer contribution.

Acts Housing provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Job Tags

Local area,

Similar Jobs

HBS

Computer Aided Design Operator Job at HBS

 ...staff who have honed their skills over previous FIFA World Cups. Why we open this position? This role focuses on developing CAD/Revit designs for TV production and broadcast technical facilities at stadiums for the 2025 FIFA Club World Cup and 2026 FIFA World Cup.... 

DeWinter Group

VP Finance Job at DeWinter Group

 ...As the VP of Finance, and most senior financial executive at the company, you will serve as both a strategic leader and a hands-on partner...  ...Treasury Management & Insurance: Manage relationships with banking partners, optimize capital structure, and ensure efficient cash... 

Mas Restaurant Group

Restaurant General Manager Job at Mas Restaurant Group

 ...Rich Structure Bonus for RGM's up to $19,370 per year Calling all fast-paced, food-loving leaders! Are you ready to take the helm of our fast-food empire as our General Manager? The Restaurant General Manager (RGM) is responsible for the people, business, and overall... 

Crystal Springs

Spa - Massage Therapist Job at Crystal Springs

Crystal Springs Resort, the most indulgent of luxury spa retreats, featuring two award-winning day spas in northern New Jersey - ranked Top 100 Spas in America is hiring for licensed Massage Therapists. Crystal Springs Resorts has openings for talented Massage Therapists... 

The Thacher School

History Department Faculty Job at The Thacher School

 ...learners, and compassionate mentors to adolescents. SUMMARY OF PRIMARY RESPONSIBILITIES: Teach four sections in Thachers history department. We are interested in candidates who can teach across Thacher's history curriculum (including American history, world...