Job Description

As part of the Stellantis media team, the Brand Media Manager is responsible for leading all media plans for a Stellantis brand -- from budget development, strategy, activation, and analytics/optimizations. They will work with the brand team, advertising team, and other cross-channel organizations as well as the agency partners on a daily basis.

• The position will manage the day-to-day brand and media agency requirements providing strategic direction and business insights within the applicable scope.
• Develop and foster strong trusted relationships with global brand and agency teams, media and technology partners.
• Requires a solid understanding of media planning and buying to execute brand strategies in an impactful and strategic manor.
• Develop, execute and optimize media strategy and spend across all media channels: linear TV and CTV, video, radio, Print, OOH, search, endemic shopping sites, display, programmatic, lifestyle campaigns, mobile vs desktop and programmatic, etc.
• Requires a strong background in digital marketing strategy including a firm understanding of paid search, programmatic, display and social tactics.
• Lead the analysis of available data to provide actionable changes supporting the associated KPIs and business objectives to success.
• Expected to provide insight into entire media portfolio, content partners and platforms.
• Identify, track and report daily, weekly, monthly, quarterly and annually on media KPIs and other measurement criteria as requested by the brand.
• Ability to listen to and fully understand the needs of various Stellantis constituents and in turn develop thoughtful solutions.

Job Tags

Similar Jobs