Marketing Media Manager Job at Stellantis, Auburn Hills, MI

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  • Stellantis
  • Auburn Hills, MI

Job Description

As part of the Stellantis media team, the Brand Media Manager is responsible for leading all media plans for a Stellantis brand -- from budget development, strategy, activation, and analytics/optimizations. They will work with the brand team, advertising team, and other cross-channel organizations as well as the agency partners on a daily basis.

Job responsibilities include but are not limited to:
  • The position will manage the day-to-day brand and media agency requirements providing strategic direction and business insights within the applicable scope.
  • Develop and foster strong trusted relationships with global brand and agency teams, media and technology partners.
  • Requires a solid understanding of media planning and buying to execute brand strategies in an impactful and strategic manor.
  • Develop, execute and optimize media strategy and spend across all media channels: linear TV and CTV, video, radio, Print, OOH, search, endemic shopping sites, display, programmatic, lifestyle campaigns, mobile vs desktop and programmatic, etc.
  • Requires a strong background in digital marketing strategy including a firm understanding of paid search, programmatic, display and social tactics.
  • Lead the analysis of available data to provide actionable changes supporting the associated KPIs and business objectives to success.
  • Expected to provide insight into entire media portfolio, content partners and platforms.
  • Identify, track and report daily, weekly, monthly, quarterly and annually on media KPIs and other measurement criteria as requested by the brand.
  • Ability to listen to and fully understand the needs of various Stellantis constituents and in turn develop thoughtful solutions.

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