Job Description

Proper Hospitality is seeking a passionate Marketing Specialist to join our corporate team in Los Angeles.

The Marketing Specialist supports Proper Hospitality’s performance-driven marketing efforts, ensuring the seamless execution of brand, digital and paid media initiatives. This role plays a key part in managing website content, CRM/email marketing, eCommerce optimizations, PR coordination and campaign reporting, helping to drive direct bookings, audience engagement, and brand growth across Proper’s luxury hotel portfolio.

Key Responsibilities:

Marketing Coordination & Digital Content

• Manage creative requests, marketing calendars, and campaign approvals
• Update and optimize property websites with accurate content, offers, SEO improvements, and conversion-focused enhancements
• Maintain Google My Business (GMB) listings for hotels & F&B outlets to improve local search visibility
• Collaborate with the SEO and digital teams to enhance website content for higher engagement and booking conversions

Performance Marketing & Data Support

• Assist in tracking key performance metrics, including website traffic, email engagement, ad performance, and bookings
• Support Google Ads, Meta Ads, and programmatic campaigns by managing assets and coordinating performance insights
• Help optimize guest digital journeys, ensuring seamless user experiences that increase direct booking rates and decrease OTA reliance
• Conduct competitor analysis to refine digital ad strategies and improve branded keyword search visibility

CRM, Email, & eCommerce Support

• Assist with email marketing and guest segmentation in platforms like Revinate, Klaviyo, and Attentive
• Ensure email campaigns are personalized, performance-tracked, and optimized for conversion
• Support eCommerce initiatives, including special offers, digital content updates, and upsell opportunities to drive revenue

Public Relations & Social Media Coordination

• Act as the liaison between PR agencies, internal teams, and digital channels to maximize earned media impact
• Track and report press mentions, influencer partnerships, and media performance to align with social and paid media strategies
• Partner with social media managers to integrate performance-focused storytelling and audience growth initiatives

Qualifications:

• 2-4 years of experience in marketing, digital content, or eCommerce (hospitality or ecommerce preferred)
• Experience with CMS (WordPress, Shopify), CRM (Revinate, Klaviyo, Cendyn), and paid media platforms (Google Ads, Meta Ads)
• Familiar with Canva and other design tools
• Strong organizational skills, digital marketing knowledge, and analytical mindset
• Familiarity with SEO, GMB management, conversion tracking, and performance reporting tools (Google Analytics, Looker, Tableau)

Why Proper?

Proper Hospitality blends luxury hospitality with a performance-driven marketing approach, focusing on design, cultural storytelling, and digital innovation. Join us in shaping a highly curated guest experience while driving business growth.

We bring our vision to life -- to inspire and transport people -- by seeking like-minded individuals who embody our ethos, The Pillars of Proper:

• Care Proper: We are natural and gracious hosts to all.
• Achieve Proper: We are committed to excellence.
• Imagine Proper: We are resourceful.
• Present Proper: We have an appreciation for style and culture.

We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender identity or expression, or any other federal/state protected category.

Proper Hospitality will consider qualified applicants with criminal histories in a manner consistent with local Fair Chance Hiring Ordinances.

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