Paid Search Job at Affordable Care LLC, Morrisville, NC

VGNaRmpvakx0OEhzN2VDZDZrUWVwMk5UZFE9PQ==
  • Affordable Care LLC
  • Morrisville, NC

Job Description

Overview:

JOB PURPOSE:

Responsible for managing the day-to-day paid search digital marketing efforts for a smaller subset of clinics. This includes driving campaign execution and optimization for all Search Pay-Per-Click (PPC) performance campaigns in partnership with internal and external partners. Manages effective lead capture for all digital sourced calls, online form fills, and online appointments focused on maximizing new patient acquisition as cost efficiently as possible.

Responsibilities:

GENERAL DUTIES & RESPONSIBILITIES:

  • Responsible for monitoring and maintaining media campaign development and activation on search channels.
  • Gather research necessary to build a new campaign.
  • Assist team in gathering necessary data for plan development.
  • Responsible for trafficking approved plan.
  • Monitor and maintain campaign budgets, pacing, and bid adjustments.
  • Monitor and manage performance and competitive landscape.
  • Monitor and optimize paid search performance to meet business objectives.
  • Develop optimization recommendations and/or testing plans.
  • Utilize bid management tools as well as Google, Bing platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns.
  • Pull and analyze data to inform campaign reporting and help build insights.
  • Granular maintenance of monthly billing cycle.
  • Resolve billing discrepancies in partnership with client strategy and billing reconciliation team.
  • Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, GA4, Google Trends, etc.
  • Stay informed on search industry trends and new tools and ad formats.
Qualifications:

Education & experience

  • Bachelor’s degree or equivalent preferred.
  • 1-3 years in digital marketing client-side or agency experience, including paid search, organic search, display, retargeting.
  • Recent Google AdWords Certification preferred.

 

GENERAL KNOWLEDGE, SKILLS & ABILITIES:

  • Proficient in math.
  • Strong analytical skills and attention to detail.
  • Overall interest in and understanding of how consumers leverage search media in the decision path.
  • Successful completion of training programs and requisite certifications required.

 

#ACI

Job Tags

Similar Jobs

KENTUCKY SOCIETY OF ASSOCIATION EXECUTIVES INC

Senior Director of Government Relations and Regulatory Affairs (Washington) Job at KENTUCKY SOCIETY OF ASSOCIATION EXECUTIVES INC

 ...Overview The Senior Director of Government Relations and Regulatory Affairs serves as CMIs chief federal lobbyist and regulatory affairs lead, representing the metal can industry before Congress, federal agencies, and allied stakeholders. This senior-level position... 

LAW OFFICES OF CHRISTIAN SCHANK AND ASSOCIATES, APC

Family Law Attorney Job at LAW OFFICES OF CHRISTIAN SCHANK AND ASSOCIATES, APC

*Christian Schank and Associates, an established and respected Family Law office, is seeking an experienced Family Law Attorney to join our team!* Description: * The ideal candidate will have experience working in a busy, fast-paced family law firm environment. *... 

Cheddar's Scratch Kitchen

Line Cook/Prep Cook Job at Cheddar's Scratch Kitchen

Job Description For this position, pay will be variable by location - See additional job details and benefits below. You are the bread and honey butter of what makes Cheddar's, Cheddar's. The place to get great tasting food, made from scratch. Whether you're dicing...

Oscar

Senior React Native Developer Job at Oscar

 ...our mobile development efforts and shape the future of our React Native applications . This is a senior leadership role where you'll...  ...engineering Lead, grow, and mentor a team of talented React Native developers Oversee architecture and design for scalable, secure, and... 

Wentworth-Douglass Physicians Organization (WDP)

Triage RN, Neurology Job at Wentworth-Douglass Physicians Organization (WDP)

 ...We are seeking a Triage RN to join our team in a 36-hour per week role. The position follows a Monday?Friday schedule from 9:00?...  ...completion of training, this role will transition to a remote (work?from?home) schedule. Responsible for patient care and support within our...