Paid Search Job at Affordable Care LLC, Morrisville, NC

VGNaRmpvakx0OEhzN2VDZDZrUWVwMk5UZFE9PQ==
  • Affordable Care LLC
  • Morrisville, NC

Job Description

Overview:

JOB PURPOSE:

Responsible for managing the day-to-day paid search digital marketing efforts for a smaller subset of clinics. This includes driving campaign execution and optimization for all Search Pay-Per-Click (PPC) performance campaigns in partnership with internal and external partners. Manages effective lead capture for all digital sourced calls, online form fills, and online appointments focused on maximizing new patient acquisition as cost efficiently as possible.

Responsibilities:

GENERAL DUTIES & RESPONSIBILITIES:

  • Responsible for monitoring and maintaining media campaign development and activation on search channels.
  • Gather research necessary to build a new campaign.
  • Assist team in gathering necessary data for plan development.
  • Responsible for trafficking approved plan.
  • Monitor and maintain campaign budgets, pacing, and bid adjustments.
  • Monitor and manage performance and competitive landscape.
  • Monitor and optimize paid search performance to meet business objectives.
  • Develop optimization recommendations and/or testing plans.
  • Utilize bid management tools as well as Google, Bing platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns.
  • Pull and analyze data to inform campaign reporting and help build insights.
  • Granular maintenance of monthly billing cycle.
  • Resolve billing discrepancies in partnership with client strategy and billing reconciliation team.
  • Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, GA4, Google Trends, etc.
  • Stay informed on search industry trends and new tools and ad formats.
Qualifications:

Education & experience

  • Bachelor’s degree or equivalent preferred.
  • 1-3 years in digital marketing client-side or agency experience, including paid search, organic search, display, retargeting.
  • Recent Google AdWords Certification preferred.

 

GENERAL KNOWLEDGE, SKILLS & ABILITIES:

  • Proficient in math.
  • Strong analytical skills and attention to detail.
  • Overall interest in and understanding of how consumers leverage search media in the decision path.
  • Successful completion of training programs and requisite certifications required.

 

#ACI

Job Tags

Similar Jobs

Pizza Hut

Pizza Hut Shift Manager Job at Pizza Hut

 ...Pizza Hut Shift Manager 2064 N. MAIN, Monticello, KY Working at Pizza Hut is about making hungry people happy. It's about being independent and having fun, making new friends and earning extra cash. If you're ready to take the next step in your career in restaurant... 

The Club at Carlton Woods

Server/ Waiter Job at The Club at Carlton Woods

Job OverviewServer/ Waiter responsibilities include greeting and serving members/guest, providing detailed information on menus, and multi-tasking various front-of-the-house duties.Job Functions* Previous experience in the restaurant or hospitality industry preferred... 

LAW OFFICES OF CHRISTIAN SCHANK AND ASSOCIATES, APC

Family Law Attorney Job at LAW OFFICES OF CHRISTIAN SCHANK AND ASSOCIATES, APC

*Christian Schank and Associates, an established and respected Family Law office, is seeking an experienced Family Law Attorney to join our team!* Description: * The ideal candidate will have experience working in a busy, fast-paced family law firm environment. *... 

Southwestern Legacy Insurance Group

Insurance Sales Agent / Licensed or Unlicensed - Sparks, NV Job at Southwestern Legacy Insurance Group

 ...Description Job Description We are recruiting Life Insurance Sales Closers. Our average sales agent makes $11,000 per month. Yes, you read that correctly...  ...be successful. Ability to pay for your insurance license and finger printing to secure your State license.... 

Department of Veterans Affairs

Cemetery Caretaker Job at Department of Veterans Affairs

 ...Summary This position is located at the Great Lakes National Cemetery in Holly, Michigan. This job is open to The public U.S. Citizens, Nationals or those who owe allegiance to the U.S. Career transition (CTAP, ICTAP, RPL) Federal employees...