Paid Search Job at Affordable Care LLC, Morrisville, NC

VGNaRmpvakx0OEhzN2VDZDZrUWVwMk5UZFE9PQ==
  • Affordable Care LLC
  • Morrisville, NC

Job Description

Overview:

JOB PURPOSE:

Responsible for managing the day-to-day paid search digital marketing efforts for a smaller subset of clinics. This includes driving campaign execution and optimization for all Search Pay-Per-Click (PPC) performance campaigns in partnership with internal and external partners. Manages effective lead capture for all digital sourced calls, online form fills, and online appointments focused on maximizing new patient acquisition as cost efficiently as possible.

Responsibilities:

GENERAL DUTIES & RESPONSIBILITIES:

  • Responsible for monitoring and maintaining media campaign development and activation on search channels.
  • Gather research necessary to build a new campaign.
  • Assist team in gathering necessary data for plan development.
  • Responsible for trafficking approved plan.
  • Monitor and maintain campaign budgets, pacing, and bid adjustments.
  • Monitor and manage performance and competitive landscape.
  • Monitor and optimize paid search performance to meet business objectives.
  • Develop optimization recommendations and/or testing plans.
  • Utilize bid management tools as well as Google, Bing platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns.
  • Pull and analyze data to inform campaign reporting and help build insights.
  • Granular maintenance of monthly billing cycle.
  • Resolve billing discrepancies in partnership with client strategy and billing reconciliation team.
  • Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, GA4, Google Trends, etc.
  • Stay informed on search industry trends and new tools and ad formats.
Qualifications:

Education & experience

  • Bachelor’s degree or equivalent preferred.
  • 1-3 years in digital marketing client-side or agency experience, including paid search, organic search, display, retargeting.
  • Recent Google AdWords Certification preferred.

 

GENERAL KNOWLEDGE, SKILLS & ABILITIES:

  • Proficient in math.
  • Strong analytical skills and attention to detail.
  • Overall interest in and understanding of how consumers leverage search media in the decision path.
  • Successful completion of training programs and requisite certifications required.

 

#ACI

Job Tags

Similar Jobs

Okta

MBA Product Management Intern (Summer 2026) Job at Okta

 ...team! Were building a world where Identity belongs to you. Our MBA Product Management summer internship will immerse you in Oktas...  ...of our core products. We are hiring three Product Management Interns for 12-week internships based in our San Francisco office in the... 

Seronda Network

Entry Level Communications Agent Job at Seronda Network

Job Ad: Entry Level Communications Agent Seronda Network (New Orleans, LA )Job Title: Entry Level Communications AgentCompany: Seronda NetworkLocation: New Orleans, LA Salary: $48,000 - $53,000Job Type: Full-TimeAbout Us:Seronda Network is a forward-thinking... 

Top Level Promotions

Office Administration Assistant - Work from Home Job at Top Level Promotions

 ...Work from Home Data Entry & Office Administration Remote Online Role About the Job We are seeking motivated individuals...  ...Amazon . Flexible scheduling allows part-time or full-time work based on your availability. Job Duties Enter and update data... 

BAE Systems USA

CAS Aftermarket Material Handler Job at BAE Systems USA

 ...also works closely with other teams in Endicott, as well as other BAE facilities to utilize material that has already been procured...  ...Ability to clearly communicate needs Experience working with ERP system (Oracle, job boss, SAP, etc) Preferred Education,... 

New York City Health and Hospitals Corporation - 2601 Ocean ...

Travel Pharmacy Technician Job at New York City Health and Hospitals Corporation - 2601 Ocean ...

 ...departmental needs. Additional Details Preferred Skills & Experience: Pharmacy dispensing experience. Preferred Skills & Experience: Sterile Processing experience. Preferred Skills & Experience: IV room experience. Required Education: High School Diploma/GED....