Paid Search Job at Affordable Care LLC, Morrisville, NC

VGNaRmpvakx0OEhzN2VDZDZrUWVwMk5UZFE9PQ==
  • Affordable Care LLC
  • Morrisville, NC

Job Description

Overview:

JOB PURPOSE:

Responsible for managing the day-to-day paid search digital marketing efforts for a smaller subset of clinics. This includes driving campaign execution and optimization for all Search Pay-Per-Click (PPC) performance campaigns in partnership with internal and external partners. Manages effective lead capture for all digital sourced calls, online form fills, and online appointments focused on maximizing new patient acquisition as cost efficiently as possible.

Responsibilities:

GENERAL DUTIES & RESPONSIBILITIES:

  • Responsible for monitoring and maintaining media campaign development and activation on search channels.
  • Gather research necessary to build a new campaign.
  • Assist team in gathering necessary data for plan development.
  • Responsible for trafficking approved plan.
  • Monitor and maintain campaign budgets, pacing, and bid adjustments.
  • Monitor and manage performance and competitive landscape.
  • Monitor and optimize paid search performance to meet business objectives.
  • Develop optimization recommendations and/or testing plans.
  • Utilize bid management tools as well as Google, Bing platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns.
  • Pull and analyze data to inform campaign reporting and help build insights.
  • Granular maintenance of monthly billing cycle.
  • Resolve billing discrepancies in partnership with client strategy and billing reconciliation team.
  • Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, GA4, Google Trends, etc.
  • Stay informed on search industry trends and new tools and ad formats.
Qualifications:

Education & experience

  • Bachelor’s degree or equivalent preferred.
  • 1-3 years in digital marketing client-side or agency experience, including paid search, organic search, display, retargeting.
  • Recent Google AdWords Certification preferred.

 

GENERAL KNOWLEDGE, SKILLS & ABILITIES:

  • Proficient in math.
  • Strong analytical skills and attention to detail.
  • Overall interest in and understanding of how consumers leverage search media in the decision path.
  • Successful completion of training programs and requisite certifications required.

 

#ACI

Job Tags

Similar Jobs

Velocity Rail Solutions

CDL A Relief Truck Driver - Train Fueling (Laborer) Job at Velocity Rail Solutions

 ...Velocity Rail Solutionshas been a trusted provider of locomotive fueling services since 1996. We operate under long-term contracts with...  ...a full benefits package available after 60 days of employment. Drivers find out our benefit offerings, low deductibles, premiums,we... 

DTCC

Accounting Intern [2026 Internship Program] Job at DTCC

 ...workplace that looks like the world that we serve. About our Internship Program: The Summer Internship Program is a unique and...  ...forefront of DTCCs competitive endeavors across the globe. From accountants and financial analysts to internal consultants and workplace... 

King Delivery Service Inc

Delivery Driver Helper- King Delivery LLC Job at King Delivery Service Inc

 ...delight hundreds of customers every day? Apply to be a Delivery Driver Helper today. We offer competitive compensation, benefits, a great...  ...responsibilities include: Loading and unloading packages (up to x-x packages per day) Handling large and bulky items using... 

Innovative Cleaning Services

Concrete Finisher Job at Innovative Cleaning Services

 ...Job Description Job Description We are looking for a Concrete Finisher to supplement our crews. Concrete Finisher's will need to be able to form sidewalks, curbs, shallow foundations, spread level concrete and be a team player. This Job will be a great opportunity... 

Outlier AI

Payroll Manager Job at Outlier AI

Join a global community of talented professionals to shape the future of AI. Earn up to $15 USD/hr and additional rewards based on quality of submission. Outlier is committed to improving the intelligence & safety of AI models. Owned and operated by Scale AI , weve ...