Paid Search Job at Affordable Care LLC, Morrisville, NC

VGNaRmpvakx0OEhzN2VDZDZrUWVwMk5UZFE9PQ==
  • Affordable Care LLC
  • Morrisville, NC

Job Description

Overview:

JOB PURPOSE:

Responsible for managing the day-to-day paid search digital marketing efforts for a smaller subset of clinics. This includes driving campaign execution and optimization for all Search Pay-Per-Click (PPC) performance campaigns in partnership with internal and external partners. Manages effective lead capture for all digital sourced calls, online form fills, and online appointments focused on maximizing new patient acquisition as cost efficiently as possible.

Responsibilities:

GENERAL DUTIES & RESPONSIBILITIES:

  • Responsible for monitoring and maintaining media campaign development and activation on search channels.
  • Gather research necessary to build a new campaign.
  • Assist team in gathering necessary data for plan development.
  • Responsible for trafficking approved plan.
  • Monitor and maintain campaign budgets, pacing, and bid adjustments.
  • Monitor and manage performance and competitive landscape.
  • Monitor and optimize paid search performance to meet business objectives.
  • Develop optimization recommendations and/or testing plans.
  • Utilize bid management tools as well as Google, Bing platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns.
  • Pull and analyze data to inform campaign reporting and help build insights.
  • Granular maintenance of monthly billing cycle.
  • Resolve billing discrepancies in partnership with client strategy and billing reconciliation team.
  • Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, GA4, Google Trends, etc.
  • Stay informed on search industry trends and new tools and ad formats.
Qualifications:

Education & experience

  • Bachelor’s degree or equivalent preferred.
  • 1-3 years in digital marketing client-side or agency experience, including paid search, organic search, display, retargeting.
  • Recent Google AdWords Certification preferred.

 

GENERAL KNOWLEDGE, SKILLS & ABILITIES:

  • Proficient in math.
  • Strong analytical skills and attention to detail.
  • Overall interest in and understanding of how consumers leverage search media in the decision path.
  • Successful completion of training programs and requisite certifications required.

 

#ACI

Job Tags

Similar Jobs

IntelyCare

Caregiver Job at IntelyCare

 ...Mountain Glen Caregiver Opportunity Do you want to make a meaningful difference in the lives of others? Do you like working with interesting people? Are you interested...  ...with residents, family members, and staff Assist residents in life skills and other life-enriching... 

Southwire Company LLC

Lead Sustainability Engineer Job at Southwire Company LLC

 ...reimbursement, and unlimited growth opportunities. Our nearly seven decades of progressive growth can be attributed to our determination to developing innovative systems and solutions, exercising environmental stewardship and enhancing the wellbeing of our communities. How will... 

Bo-Mac Contractors, LTD

NCCER Riggers - Sulphur, LA Job at Bo-Mac Contractors, LTD

 ...to perform all duties listed below safely and follow all the company's safety procedures. POSITION RESPONSIBILITIES Performs rigging activities for setting up cranes and for hoisting equipment and materials on construction projects. REQUIREMENTS NCCER Advance... 

TradeSTAR

Level I Voice and Data Technician Job at TradeSTAR

 ...Level I Voice & Data Technician Plug Into a Career That Keeps Texas Connected! Ready to launch your career in low voltage and structured cabling? This is your chance to get hands-on in a fast-growing, high-demand industry where every cable you pull and every connection... 

DRB Homes

Marketing Manager Job at DRB Homes

 ...JOB PURPOSE: The Manager of Marketing will provide support in the planning, implementation and directing the marketing activities of...  ...branding and marketing initiatives Responsible for utilizing search engine optimization i.e..; Zillow, Trulia Prepare marketing...