Paid Search Job at Affordable Care LLC, Morrisville, NC

VGNaRmpvakx0OEhzN2VDZDZrUWVwMk5UZFE9PQ==
  • Affordable Care LLC
  • Morrisville, NC

Job Description

Overview:

JOB PURPOSE:

Responsible for managing the day-to-day paid search digital marketing efforts for a smaller subset of clinics. This includes driving campaign execution and optimization for all Search Pay-Per-Click (PPC) performance campaigns in partnership with internal and external partners. Manages effective lead capture for all digital sourced calls, online form fills, and online appointments focused on maximizing new patient acquisition as cost efficiently as possible.

Responsibilities:

GENERAL DUTIES & RESPONSIBILITIES:

  • Responsible for monitoring and maintaining media campaign development and activation on search channels.
  • Gather research necessary to build a new campaign.
  • Assist team in gathering necessary data for plan development.
  • Responsible for trafficking approved plan.
  • Monitor and maintain campaign budgets, pacing, and bid adjustments.
  • Monitor and manage performance and competitive landscape.
  • Monitor and optimize paid search performance to meet business objectives.
  • Develop optimization recommendations and/or testing plans.
  • Utilize bid management tools as well as Google, Bing platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns.
  • Pull and analyze data to inform campaign reporting and help build insights.
  • Granular maintenance of monthly billing cycle.
  • Resolve billing discrepancies in partnership with client strategy and billing reconciliation team.
  • Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, GA4, Google Trends, etc.
  • Stay informed on search industry trends and new tools and ad formats.
Qualifications:

Education & experience

  • Bachelor’s degree or equivalent preferred.
  • 1-3 years in digital marketing client-side or agency experience, including paid search, organic search, display, retargeting.
  • Recent Google AdWords Certification preferred.

 

GENERAL KNOWLEDGE, SKILLS & ABILITIES:

  • Proficient in math.
  • Strong analytical skills and attention to detail.
  • Overall interest in and understanding of how consumers leverage search media in the decision path.
  • Successful completion of training programs and requisite certifications required.

 

#ACI

Job Tags

Similar Jobs

Aflac

Health Insurance Agent Job at Aflac

 ...training to unlicensed individuals, enabling them to obtain an insurance license and enter one of the rapidly expanding industries. This role...  ...specialized department. # Collaborates closely with the agent or operations manager to determine optimal coverage solutions... 

Doyon Government Group

Construction Site Safety and Health Officer (SSHO) - USACE / NAVFAC Job at Doyon Government Group

 ...Job Description Job Description Site Safety and Health Officer (SSHO) - USACE / NAVFAC Federal Construction Projects Estimated...  ...inspections, prepare reports, and enforce compliance with EM 385-1-1 and OSHA standards Lead daily safety briefings, toolbox talks, and... 

Superior Grocers

OSHA & Safety Compliance Coordinator (Field) Job at Superior Grocers

 ...A leading grocery store chain in California is seeking a Safety Coordinator to oversee safety inspections and ensure compliance with OSHA regulations. Responsibilities include coordinating training, conducting inspections, and maintaining communication with store management... 

Gpac

Glazier/Glass Installer Job at Gpac

Glass Installer Overview: We are seeking a skilled and detail-oriented Glass Installer to join our team. As a Glass Installer, you will be responsible for installing, repairing, and replacing various types of glass in residential, commercial, and industrial settings.... 

Robert Half

Payroll Administrator Job at Robert Half

 ...Job Description Job Description We are looking for a detail-oriented Payroll Administrator for a Milwaukee, Wisconsin area organization. This role requires expertise in managing payroll processes and ensuring employees are compensated accurately and on time. The ideal...