Paid Search Job at Affordable Care LLC, Morrisville, NC

VGNaRmpvakx0OEhzN2VDZDZrUWVwMk5UZFE9PQ==
  • Affordable Care LLC
  • Morrisville, NC

Job Description

Overview:

JOB PURPOSE:

Responsible for managing the day-to-day paid search digital marketing efforts for a smaller subset of clinics. This includes driving campaign execution and optimization for all Search Pay-Per-Click (PPC) performance campaigns in partnership with internal and external partners. Manages effective lead capture for all digital sourced calls, online form fills, and online appointments focused on maximizing new patient acquisition as cost efficiently as possible.

Responsibilities:

GENERAL DUTIES & RESPONSIBILITIES:

  • Responsible for monitoring and maintaining media campaign development and activation on search channels.
  • Gather research necessary to build a new campaign.
  • Assist team in gathering necessary data for plan development.
  • Responsible for trafficking approved plan.
  • Monitor and maintain campaign budgets, pacing, and bid adjustments.
  • Monitor and manage performance and competitive landscape.
  • Monitor and optimize paid search performance to meet business objectives.
  • Develop optimization recommendations and/or testing plans.
  • Utilize bid management tools as well as Google, Bing platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns.
  • Pull and analyze data to inform campaign reporting and help build insights.
  • Granular maintenance of monthly billing cycle.
  • Resolve billing discrepancies in partnership with client strategy and billing reconciliation team.
  • Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, GA4, Google Trends, etc.
  • Stay informed on search industry trends and new tools and ad formats.
Qualifications:

Education & experience

  • Bachelor’s degree or equivalent preferred.
  • 1-3 years in digital marketing client-side or agency experience, including paid search, organic search, display, retargeting.
  • Recent Google AdWords Certification preferred.

 

GENERAL KNOWLEDGE, SKILLS & ABILITIES:

  • Proficient in math.
  • Strong analytical skills and attention to detail.
  • Overall interest in and understanding of how consumers leverage search media in the decision path.
  • Successful completion of training programs and requisite certifications required.

 

#ACI

Job Tags

Similar Jobs

Global Partners

Sous Chef Job at Global Partners

 ...transformation, we integrate innovative culinary experiences into our hospitality solutions. We are seeking a skilled and passionate Sous Chef to join our dynamic team at our exclusive client resorts and corporate retreats. The ideal candidate will assist in leading our... 

Stellantis

Finance Student Program - Corporate Job at Stellantis

 ...Student Program employee will be assigned to one of the following functions: Supply Chain Finance Financial Planning & Analysis (FP&A) Purchasing Finance Accounting World Class Finance Sales & Marketing Finance Customer Experience (CX) Finance... 

Air Canada

Ramp Agent (Station Attendant) - Airport - Full -Time - Proactive hiring Job at Air Canada

 ...Location: Toronto, ON, Canada (Onsite) Starting Salary: $23.36/hour Branch: Airports Canada & CX Strategy Category: Unionized...  ...0 for each hour worked between 23:00 and 6:00. Being part of Air Canada is to become part of an iconic Canadian symbol. Are you... 

Applebee's Grill + Bar - Cranberry

Waiter (Waitress) - Urgently Hiring Job at Applebee's Grill + Bar - Cranberry

 ...'s Grill + Bar - Cranberry, we're looking for enthusiastic individuals to join our front of house team as a full time or part time waiter/waitress. By joining our wait staff, you'll be expected to educate patrons on the menu, guide them through their meal, and provide... 

Six Flags Fiesta Texas

Ride Rehabilitation and Logistics Coordinator Job at Six Flags Fiesta Texas

 ..., parts logistics, or ride operations preferred. Proficiency in using Microsoft Excel, Outlook, and project planning tools (Smartsheet or similar). Strong written and verbal communication skills. Ability to work in a fast-paced environment and adapt plans...