Paid Search Job at Affordable Care LLC, Morrisville, NC

VGNaRmpvakx0OEhzN2VDZDZrUWVwMk5UZFE9PQ==
  • Affordable Care LLC
  • Morrisville, NC

Job Description

Overview:

JOB PURPOSE:

Responsible for managing the day-to-day paid search digital marketing efforts for a smaller subset of clinics. This includes driving campaign execution and optimization for all Search Pay-Per-Click (PPC) performance campaigns in partnership with internal and external partners. Manages effective lead capture for all digital sourced calls, online form fills, and online appointments focused on maximizing new patient acquisition as cost efficiently as possible.

Responsibilities:

GENERAL DUTIES & RESPONSIBILITIES:

  • Responsible for monitoring and maintaining media campaign development and activation on search channels.
  • Gather research necessary to build a new campaign.
  • Assist team in gathering necessary data for plan development.
  • Responsible for trafficking approved plan.
  • Monitor and maintain campaign budgets, pacing, and bid adjustments.
  • Monitor and manage performance and competitive landscape.
  • Monitor and optimize paid search performance to meet business objectives.
  • Develop optimization recommendations and/or testing plans.
  • Utilize bid management tools as well as Google, Bing platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns.
  • Pull and analyze data to inform campaign reporting and help build insights.
  • Granular maintenance of monthly billing cycle.
  • Resolve billing discrepancies in partnership with client strategy and billing reconciliation team.
  • Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, GA4, Google Trends, etc.
  • Stay informed on search industry trends and new tools and ad formats.
Qualifications:

Education & experience

  • Bachelor’s degree or equivalent preferred.
  • 1-3 years in digital marketing client-side or agency experience, including paid search, organic search, display, retargeting.
  • Recent Google AdWords Certification preferred.

 

GENERAL KNOWLEDGE, SKILLS & ABILITIES:

  • Proficient in math.
  • Strong analytical skills and attention to detail.
  • Overall interest in and understanding of how consumers leverage search media in the decision path.
  • Successful completion of training programs and requisite certifications required.

 

#ACI

Job Tags

Similar Jobs

ACL Digital

Data Entry Operator Job at ACL Digital

 ...Job Posting Required Skills: Strong computer skills. Strong data analysis and Excel skills. Adhere to communicated deadlines and expectations. Strong technical skills in spreadsheet applications (Microsoft Suite). Team orientation and willingness to collaborate in norming... 

CompHealth

Obstetrics/Gynecology (OB/GYN) Physician Needed in Kentucky; Call of 1:6 Job at CompHealth

Posted 30+ days ago Permanent Bowling Green, Kentucky Quick Facts Established and expanding practice Great place to work Call of 1:6 Must be board certified or board eligible J-1 visa sponsorship available Competitive base...

Scientific Games

Warehouse Support Job at Scientific Games

 ...Scientific Games: Scientific Games is the global leader in lottery games, sports betting and technology, and the partner of choice for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital... 

Chief Petroleum

Class A Transport Driver Fuel Job Job at Chief Petroleum

Class A Transport Driver Fuel JobDriver will start out in Denver Colorado, Hauling Hazmat Fuel Products to customers through dispatch. Driver needed should always be motivated and ready for mountain deliveries or local deliveries within Denver or Springs, NM, WY... 

Pizza Hut

General Manager Job at Pizza Hut

 ...General Manager 1681 S WASHINGTON STE SR 83, Millersburg, OH To eat. To laugh. To share. That's why people come to Pizza Hut. It's the calling of our Restaurant General Managers to make them feel like family with smiles, teamwork, and dedication. If you're an experienced...