Paid Search Job at Affordable Care LLC, Morrisville, NC

VGNaRmpvakx0OEhzN2VDZDZrUWVwMk5UZFE9PQ==
  • Affordable Care LLC
  • Morrisville, NC

Job Description

Overview:

JOB PURPOSE:

Responsible for managing the day-to-day paid search digital marketing efforts for a smaller subset of clinics. This includes driving campaign execution and optimization for all Search Pay-Per-Click (PPC) performance campaigns in partnership with internal and external partners. Manages effective lead capture for all digital sourced calls, online form fills, and online appointments focused on maximizing new patient acquisition as cost efficiently as possible.

Responsibilities:

GENERAL DUTIES & RESPONSIBILITIES:

  • Responsible for monitoring and maintaining media campaign development and activation on search channels.
  • Gather research necessary to build a new campaign.
  • Assist team in gathering necessary data for plan development.
  • Responsible for trafficking approved plan.
  • Monitor and maintain campaign budgets, pacing, and bid adjustments.
  • Monitor and manage performance and competitive landscape.
  • Monitor and optimize paid search performance to meet business objectives.
  • Develop optimization recommendations and/or testing plans.
  • Utilize bid management tools as well as Google, Bing platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns.
  • Pull and analyze data to inform campaign reporting and help build insights.
  • Granular maintenance of monthly billing cycle.
  • Resolve billing discrepancies in partnership with client strategy and billing reconciliation team.
  • Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, GA4, Google Trends, etc.
  • Stay informed on search industry trends and new tools and ad formats.
Qualifications:

Education & experience

  • Bachelor’s degree or equivalent preferred.
  • 1-3 years in digital marketing client-side or agency experience, including paid search, organic search, display, retargeting.
  • Recent Google AdWords Certification preferred.

 

GENERAL KNOWLEDGE, SKILLS & ABILITIES:

  • Proficient in math.
  • Strong analytical skills and attention to detail.
  • Overall interest in and understanding of how consumers leverage search media in the decision path.
  • Successful completion of training programs and requisite certifications required.

 

#ACI

Job Tags

Similar Jobs

GardaWorld

Security Professional - Entry level Job at GardaWorld

 ...GardaWorld Security Services Security Officer Now Hiring! Youve got the right skills. What you need is the right opportunity...  ...process If you have Security, Military, Law Enforcement experience even better! You have Unarmed Security License No experience... 

URSWIM LLC

Swim Instructor - Paid Training!!! Job at URSWIM LLC

 ...swimming required. Hours: Monday-Friday 9am-1pm Swim Instructor Full time is preferred. Will certify candidates in American Red Cross Lifeguarding/CPR. We offer paid training, mileage reimbursement and an awesome work environment. Unlike other swim schools... 

The Reason For Hope

Behavior Technician / Registered Behavior Technician (RBT) BACHELORS DEGREE REQUIRED Job at The Reason For Hope

 ...various programs. Position Requirements: Must have a current RBT certification and be in good standing with the BACB. A Bachelor's degree is required. Candidates must be bright, committed and compassionate with a TEAM oriented focus. Must be dependable,... 

Performance Staffing Solutions, Inc.

Production Supervisor - OVERNIGHT SHIFT Job at Performance Staffing Solutions, Inc.

 ...solving, quick decision-making, and the ability to step in wherever needed on the production floor. If you thrive in fast-paced paper mill manufacturing environments and know how to balance quality, efficiency, and safety, this could be the perfect opportunity for... 

Amada Senior Care NorthShore

Pick Up Hours Caregiving With Amada Senior Care Job at Amada Senior Care NorthShore

 ...caregiving techniques.- Ability to manage challenging behaviors effectively.- Familiarity with home care systems.- Background in childcare, social work, or related fields.- Strong communication and interpersonal skills.- Competence in meal preparation for special dietary...