Paid Search Job at Affordable Care LLC, Morrisville, NC

VGNaRmpvakx0OEhzN2VDZDZrUWVwMk5UZFE9PQ==
  • Affordable Care LLC
  • Morrisville, NC

Job Description

Overview:

JOB PURPOSE:

Responsible for managing the day-to-day paid search digital marketing efforts for a smaller subset of clinics. This includes driving campaign execution and optimization for all Search Pay-Per-Click (PPC) performance campaigns in partnership with internal and external partners. Manages effective lead capture for all digital sourced calls, online form fills, and online appointments focused on maximizing new patient acquisition as cost efficiently as possible.

Responsibilities:

GENERAL DUTIES & RESPONSIBILITIES:

  • Responsible for monitoring and maintaining media campaign development and activation on search channels.
  • Gather research necessary to build a new campaign.
  • Assist team in gathering necessary data for plan development.
  • Responsible for trafficking approved plan.
  • Monitor and maintain campaign budgets, pacing, and bid adjustments.
  • Monitor and manage performance and competitive landscape.
  • Monitor and optimize paid search performance to meet business objectives.
  • Develop optimization recommendations and/or testing plans.
  • Utilize bid management tools as well as Google, Bing platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns.
  • Pull and analyze data to inform campaign reporting and help build insights.
  • Granular maintenance of monthly billing cycle.
  • Resolve billing discrepancies in partnership with client strategy and billing reconciliation team.
  • Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, GA4, Google Trends, etc.
  • Stay informed on search industry trends and new tools and ad formats.
Qualifications:

Education & experience

  • Bachelor’s degree or equivalent preferred.
  • 1-3 years in digital marketing client-side or agency experience, including paid search, organic search, display, retargeting.
  • Recent Google AdWords Certification preferred.

 

GENERAL KNOWLEDGE, SKILLS & ABILITIES:

  • Proficient in math.
  • Strong analytical skills and attention to detail.
  • Overall interest in and understanding of how consumers leverage search media in the decision path.
  • Successful completion of training programs and requisite certifications required.

 

#ACI

Job Tags

Similar Jobs

L3 Harris

Specialist, Manufacturing Engineering Job at L3 Harris

 ...Job Title: Specialist, Manufacturing Engineer Job Code: 32309 Job Location: Ashburn...  ...off Job Description: L3Harris is searching for a Manufacturing Engineer to support...  ...other engineering disciplines, program management, quality assurance, and manufacturing. This... 

Boeing

Analytics Engineer (Mid-Level or Senior) Job at Boeing

 ...Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs,... 

Wilson Landscape Associates LLC

Landscape Designer Job at Wilson Landscape Associates LLC

 ...Job Description Job Description This is a full-time on-site role for a Landscape Designer located in Columbus, OH. The Landscape Designer will be responsible for base plans and proposals in the office, working with clients through email and phone, and sometimes meeting... 

Staff Financial Group

Bookkeeper with QuickBooks Job at Staff Financial Group

 ...Bookkeeper with QuickBooks Who: A financial professional with experience in bookkeeping. What: Handle all bookkeeping tasks using QuickBooks, preferably the Desktop version. When: Position is open for immediate hire. Where: Based in Duluth, Georgia. Why... 

Sonic

Crew Member Job at Sonic

 ...You will work with your fellow Crew Members through continuous communication and help each other beat your best record, every time....  ...Paid Time Off*~401(k) Retirement Plan*~ Tuition Benefits*~ Medical, Dental and Vision*~ Champions of Hope*~ Cash Referral Program...