Paid Search Job at Affordable Care LLC, Morrisville, NC

VGNaRmpvakx0OEhzN2VDZDZrUWVwMk5UZFE9PQ==
  • Affordable Care LLC
  • Morrisville, NC

Job Description

Overview:

JOB PURPOSE:

Responsible for managing the day-to-day paid search digital marketing efforts for a smaller subset of clinics. This includes driving campaign execution and optimization for all Search Pay-Per-Click (PPC) performance campaigns in partnership with internal and external partners. Manages effective lead capture for all digital sourced calls, online form fills, and online appointments focused on maximizing new patient acquisition as cost efficiently as possible.

Responsibilities:

GENERAL DUTIES & RESPONSIBILITIES:

  • Responsible for monitoring and maintaining media campaign development and activation on search channels.
  • Gather research necessary to build a new campaign.
  • Assist team in gathering necessary data for plan development.
  • Responsible for trafficking approved plan.
  • Monitor and maintain campaign budgets, pacing, and bid adjustments.
  • Monitor and manage performance and competitive landscape.
  • Monitor and optimize paid search performance to meet business objectives.
  • Develop optimization recommendations and/or testing plans.
  • Utilize bid management tools as well as Google, Bing platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns.
  • Pull and analyze data to inform campaign reporting and help build insights.
  • Granular maintenance of monthly billing cycle.
  • Resolve billing discrepancies in partnership with client strategy and billing reconciliation team.
  • Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, GA4, Google Trends, etc.
  • Stay informed on search industry trends and new tools and ad formats.
Qualifications:

Education & experience

  • Bachelor’s degree or equivalent preferred.
  • 1-3 years in digital marketing client-side or agency experience, including paid search, organic search, display, retargeting.
  • Recent Google AdWords Certification preferred.

 

GENERAL KNOWLEDGE, SKILLS & ABILITIES:

  • Proficient in math.
  • Strong analytical skills and attention to detail.
  • Overall interest in and understanding of how consumers leverage search media in the decision path.
  • Successful completion of training programs and requisite certifications required.

 

#ACI

Job Tags

Similar Jobs

MSS Solutions, LLC

Sheet Metal Mechanic Job at MSS Solutions, LLC

 ...phenomenal growth, MSS Solutions, LLC has an opening for a Sheet Metal Mechanic - Mechanical . If you are an experienced...  ...activities. Fasten joints and seams Modify duct work and field fabrication and understand duct fabrications Basic understanding of residential... 

CHRISTUS Health

Nurse Practitioner - Neurology (General) Job at CHRISTUS Health

 ...quality health care services. Our providers work collaboratively through CHRISTUS St. Vincent's hospital and numerous outpatient...  ...Position: This is a full time position. Clinic hours are Monday through Friday, 8:00 AM to 5:00 PM. This is a fantastic opportunity to be part... 

CyberCoders

Director of Engineering Lead 20 Engineers in Games (San Francisco) Job at CyberCoders

 ...A leading video game studio is seeking a Director of Engineering to lead a team of 20 engineers and define technical strategy. This role involves aligning engineering efforts with company goals, architecting robust systems, and championing continuous improvement. The... 

Siena Lakes by Erickson Senior Living

Prep Cook - Eligible for $2,500 Sign On Bonus! Job at Siena Lakes by Erickson Senior Living

 ...teamwork, with culinary experience. You will contribute to our Signature Dining Programs, engaging in la minute cooking and creating chef-inspired dishes, while working with a dedicated team in state-of-the-art kitchens and using top-notch equipment. Available shifts... 

LTIMindtree

Mobile React Native Developer Job at LTIMindtree

 ...such considerations are bona fide occupational qualifications permitted by law. A little about us... Role : Mobile React Native Developer Location : Williamsville, NY Job Description: Lead the technical direction for mobile app development ensuring...