Paid Search Job at Affordable Care LLC, Morrisville, NC

VGNaRmpvakx0OEhzN2VDZDZrUWVwMk5UZFE9PQ==
  • Affordable Care LLC
  • Morrisville, NC

Job Description

Overview:

JOB PURPOSE:

Responsible for managing the day-to-day paid search digital marketing efforts for a smaller subset of clinics. This includes driving campaign execution and optimization for all Search Pay-Per-Click (PPC) performance campaigns in partnership with internal and external partners. Manages effective lead capture for all digital sourced calls, online form fills, and online appointments focused on maximizing new patient acquisition as cost efficiently as possible.

Responsibilities:

GENERAL DUTIES & RESPONSIBILITIES:

  • Responsible for monitoring and maintaining media campaign development and activation on search channels.
  • Gather research necessary to build a new campaign.
  • Assist team in gathering necessary data for plan development.
  • Responsible for trafficking approved plan.
  • Monitor and maintain campaign budgets, pacing, and bid adjustments.
  • Monitor and manage performance and competitive landscape.
  • Monitor and optimize paid search performance to meet business objectives.
  • Develop optimization recommendations and/or testing plans.
  • Utilize bid management tools as well as Google, Bing platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns.
  • Pull and analyze data to inform campaign reporting and help build insights.
  • Granular maintenance of monthly billing cycle.
  • Resolve billing discrepancies in partnership with client strategy and billing reconciliation team.
  • Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, GA4, Google Trends, etc.
  • Stay informed on search industry trends and new tools and ad formats.
Qualifications:

Education & experience

  • Bachelor’s degree or equivalent preferred.
  • 1-3 years in digital marketing client-side or agency experience, including paid search, organic search, display, retargeting.
  • Recent Google AdWords Certification preferred.

 

GENERAL KNOWLEDGE, SKILLS & ABILITIES:

  • Proficient in math.
  • Strong analytical skills and attention to detail.
  • Overall interest in and understanding of how consumers leverage search media in the decision path.
  • Successful completion of training programs and requisite certifications required.

 

#ACI

Job Tags

Similar Jobs

PwC

Customs & International Trade Tax - Senior Associate Job at PwC

 ...& International Trade Industry/Sector: Not Applicable Time Type: Full time Travel Requirements: Up to 20% At PwC, our people in tax services focus on providing advice and guidance to clients on tax planning, compliance, and strategy. These individuals help... 

RecruitWell

CRNA - Anesthesiology job available in Saint Peters, Missouri Job at RecruitWell

 ...that might be a good fit for this position? Please ask about our generous referral fees!~ This is a permanent position ~Monday through Friday schedule ~8,202 annual cases and features 127 licensed beds ~ This facility operates on a supervision model, and cases include... 

Chisholm Consulting, LLC

Chief Financial & Administrative Officer (Washington) Job at Chisholm Consulting, LLC

 ...The Chief Financial and Administrative Officer (CFAO) is a strategic partner to the Chief Executive Officer (CEO) and is a key member of the executive leadership team, responsible for ensuring the financial health and operational excellence of the organization. This role... 

Publicis Groupe Holdings B.V

VP of CRM Strategy & Customer Engagement (Miami) Job at Publicis Groupe Holdings B.V

 ...A leading marketing agency in Chicago is seeking a VP Connections (CRM) Strategist to drive business growth through integrated customer engagement strategies. This role requires a minimum of 12 years of demonstrated excellence in CRM and direct marketing strategy, with... 

Allied Universal

Security Officer - Unarmed Hospital Job at Allied Universal

Allied Universal, North America's leading security and facility services company, offers rewarding careers that provide you a sense of...  ...communities and customers we serve.As a **Security Officer - Unarmed Hospital** in **Monroeville, PA** , you will serve and safeguard clients...