Paid Search Job at Affordable Care LLC, Morrisville, NC

VGNaRmpvakx0OEhzN2VDZDZrUWVwMk5UZFE9PQ==
  • Affordable Care LLC
  • Morrisville, NC

Job Description

Overview:

JOB PURPOSE:

Responsible for managing the day-to-day paid search digital marketing efforts for a smaller subset of clinics. This includes driving campaign execution and optimization for all Search Pay-Per-Click (PPC) performance campaigns in partnership with internal and external partners. Manages effective lead capture for all digital sourced calls, online form fills, and online appointments focused on maximizing new patient acquisition as cost efficiently as possible.

Responsibilities:

GENERAL DUTIES & RESPONSIBILITIES:

  • Responsible for monitoring and maintaining media campaign development and activation on search channels.
  • Gather research necessary to build a new campaign.
  • Assist team in gathering necessary data for plan development.
  • Responsible for trafficking approved plan.
  • Monitor and maintain campaign budgets, pacing, and bid adjustments.
  • Monitor and manage performance and competitive landscape.
  • Monitor and optimize paid search performance to meet business objectives.
  • Develop optimization recommendations and/or testing plans.
  • Utilize bid management tools as well as Google, Bing platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns.
  • Pull and analyze data to inform campaign reporting and help build insights.
  • Granular maintenance of monthly billing cycle.
  • Resolve billing discrepancies in partnership with client strategy and billing reconciliation team.
  • Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, GA4, Google Trends, etc.
  • Stay informed on search industry trends and new tools and ad formats.
Qualifications:

Education & experience

  • Bachelor’s degree or equivalent preferred.
  • 1-3 years in digital marketing client-side or agency experience, including paid search, organic search, display, retargeting.
  • Recent Google AdWords Certification preferred.

 

GENERAL KNOWLEDGE, SKILLS & ABILITIES:

  • Proficient in math.
  • Strong analytical skills and attention to detail.
  • Overall interest in and understanding of how consumers leverage search media in the decision path.
  • Successful completion of training programs and requisite certifications required.

 

#ACI

Job Tags

Similar Jobs

Malace HR

Journeyman Electrician Job at Malace HR

 ...Description Job Description Malace|HR is seeking an experienced Electrician to work onsite at an automotive manufacturer in Pontiac, MI....  ...~ High school diploma or General Education Degree (GED) Journeyman Electrical License. ~ Valid state driver's license in good... 

American Medical Staffing

Travel LPN / LVN - Home Health - $1,558 per week - Urgently Hiring Job at American Medical Staffing

 ...American Medical Staffing is seeking a LPN / LVN Home Health for a travel job in Salisbury, North Carolina. & Requirements ~ Specialty: Home Health ~ Discipline: LPN / LVN ~ Start Date: ASAP ~ Duration: 13 weeks ~40 hours per week ~ Shift: 8 hours, days... 

Selby Jennings

Chief Risk Officer - ERM/Credit Reinsurance Job at Selby Jennings

 ...Position Summary: The Senior Director of Credit Insurance Risk Management will lead the development and oversight of the risk...  ...to portfolio performance. The role also serves as the Chief Risk Officer for a Bermuda-based business unit and reports directly to the... 

Allied Universal Security Services

Security Guard - Overnight Shift Job at Allied Universal Security Services

 ...and Overnight Shift Weekly Pay to Keep Your Income Flowing. Guard Card Assistance Provided - We Cover the Cost. Full-Time Team...  ...Receive Benefits: Medical, Dental, Vision & 401(k) Requirements: Security Guard, Night Shift, Security, Overnight Allied Universal Security... 

The Bouqs

Florist (Part-Time) Job at The Bouqs

As a Florist at our store, you will be an integral part of our team dedicated to executing beautifully designed floral bouquets and arrangements. Our store operates in a partnership space, and we place great importance on maintaining respectful and positive relationships...