Paid Search Job at Affordable Care LLC, Morrisville, NC

VGNaRmpvakx0OEhzN2VDZDZrUWVwMk5UZFE9PQ==
  • Affordable Care LLC
  • Morrisville, NC

Job Description

Overview:

JOB PURPOSE:

Responsible for managing the day-to-day paid search digital marketing efforts for a smaller subset of clinics. This includes driving campaign execution and optimization for all Search Pay-Per-Click (PPC) performance campaigns in partnership with internal and external partners. Manages effective lead capture for all digital sourced calls, online form fills, and online appointments focused on maximizing new patient acquisition as cost efficiently as possible.

Responsibilities:

GENERAL DUTIES & RESPONSIBILITIES:

  • Responsible for monitoring and maintaining media campaign development and activation on search channels.
  • Gather research necessary to build a new campaign.
  • Assist team in gathering necessary data for plan development.
  • Responsible for trafficking approved plan.
  • Monitor and maintain campaign budgets, pacing, and bid adjustments.
  • Monitor and manage performance and competitive landscape.
  • Monitor and optimize paid search performance to meet business objectives.
  • Develop optimization recommendations and/or testing plans.
  • Utilize bid management tools as well as Google, Bing platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns.
  • Pull and analyze data to inform campaign reporting and help build insights.
  • Granular maintenance of monthly billing cycle.
  • Resolve billing discrepancies in partnership with client strategy and billing reconciliation team.
  • Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, GA4, Google Trends, etc.
  • Stay informed on search industry trends and new tools and ad formats.
Qualifications:

Education & experience

  • Bachelor’s degree or equivalent preferred.
  • 1-3 years in digital marketing client-side or agency experience, including paid search, organic search, display, retargeting.
  • Recent Google AdWords Certification preferred.

 

GENERAL KNOWLEDGE, SKILLS & ABILITIES:

  • Proficient in math.
  • Strong analytical skills and attention to detail.
  • Overall interest in and understanding of how consumers leverage search media in the decision path.
  • Successful completion of training programs and requisite certifications required.

 

#ACI

Job Tags

Similar Jobs

Levco Management LLC

Maintenance Technician ( BP ) Job at Levco Management LLC

 .... Qualifications ~1 year of residential maintenance experience ~ General maintenance skills (electrical, plumbing, appliance repair, HVAC, carpentry, etc.)~ Must provide your own hand tools including handheld power tools ~ EPA 608 certification required... 

Butler & College, LLC

Real Estate and/or Estate Planning Attorney Job at Butler & College, LLC

*Job Overview* We are seeking a knowledgeable and detail-oriented Real Estate and/or Estate Planning Attorney to join our legal team. The ideal candidate will have a strong background in real estate law, with the ability to navigate complex transactions and provide sound... 

BrickRed Systems

Production Artist (Beaverton) Job at BrickRed Systems

 ...We are seeking an skilled Production Artist to support high-volume graphic production for global sports apparel. This role requires...  ...Additional Details Hybrid onsite schedule (onsite MondayThursday, remote Fridays) Local candidates only relocation is not available... 

DANIEL

Sommelier Job at DANIEL

 ...The Dinex Group, restaurant group for Chef Daniel Boulud, seeks experienced Sommelier for its flagship, RESTAURANT DANIEL. The Sommelier will be responsible for wine service on the floor, maintaining and growing an extensive Grand Award winecellar, maximizing profit... 

icreatives

Video Production Assistant 7XY6W4YX Job at icreatives

 ...Job Description Video Production Assistant - Part-Time Pembroke Pines, FL area, Temp, Hybrid + On-Site as Needed Part-time:...  ...settings What you'll bring: A degree in Video Production, Film, Multimedia, or equivalent experience Previous hands-on...