Paid Search Job at Affordable Care LLC, Morrisville, NC

VGNaRmpvakx0OEhzN2VDZDZrUWVwMk5UZFE9PQ==
  • Affordable Care LLC
  • Morrisville, NC

Job Description

Overview:

JOB PURPOSE:

Responsible for managing the day-to-day paid search digital marketing efforts for a smaller subset of clinics. This includes driving campaign execution and optimization for all Search Pay-Per-Click (PPC) performance campaigns in partnership with internal and external partners. Manages effective lead capture for all digital sourced calls, online form fills, and online appointments focused on maximizing new patient acquisition as cost efficiently as possible.

Responsibilities:

GENERAL DUTIES & RESPONSIBILITIES:

  • Responsible for monitoring and maintaining media campaign development and activation on search channels.
  • Gather research necessary to build a new campaign.
  • Assist team in gathering necessary data for plan development.
  • Responsible for trafficking approved plan.
  • Monitor and maintain campaign budgets, pacing, and bid adjustments.
  • Monitor and manage performance and competitive landscape.
  • Monitor and optimize paid search performance to meet business objectives.
  • Develop optimization recommendations and/or testing plans.
  • Utilize bid management tools as well as Google, Bing platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns.
  • Pull and analyze data to inform campaign reporting and help build insights.
  • Granular maintenance of monthly billing cycle.
  • Resolve billing discrepancies in partnership with client strategy and billing reconciliation team.
  • Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, GA4, Google Trends, etc.
  • Stay informed on search industry trends and new tools and ad formats.
Qualifications:

Education & experience

  • Bachelor’s degree or equivalent preferred.
  • 1-3 years in digital marketing client-side or agency experience, including paid search, organic search, display, retargeting.
  • Recent Google AdWords Certification preferred.

 

GENERAL KNOWLEDGE, SKILLS & ABILITIES:

  • Proficient in math.
  • Strong analytical skills and attention to detail.
  • Overall interest in and understanding of how consumers leverage search media in the decision path.
  • Successful completion of training programs and requisite certifications required.

 

#ACI

Job Tags

Similar Jobs

Carowinds

Security Area Manager Job at Carowinds

Overview: The Area Manager of Security is responsible for supporting the overall safety and security operations of Carowinds Amusement...  ...and EEO policies, and demonstrates commitment to customer service in all aspects of employment. Oversees scheduling, interviewing... 

Taco Bell

Assistant General Manager Job at Taco Bell

 ..., OH Taco Bell is a leading Mexican-inspired quick service restaurant brand that is a part of Yum! Brands, Inc. which includes Pizza Hut and KFC. Founded on innovation and passion with Glen Bell bringing tacos to the masses in a world of hot dog and hamburger stands... 

City of Omaha

Landscape Gardener - Park District 6 - Greenhouse Job at City of Omaha

 ...probationary period. Must possess a forklift operator's certificate by the end of the probationary period. Associates Degree in Horticulture or a related field preferred. Pay Range $22.85 with step increases to $29.69 Hourly Benefits Forty-hour work week.... 

Awakened Ventures LLC

Farm Equipment Operator Job at Awakened Ventures LLC

 ...agronomy team. This position plays a key role in serving our farm customers by safely and accurately applying crop protection...  ...and company facilities. If you enjoy working outdoors, operating modern equipment, and being part of a professional and customer-focused team... 

Fanatics

Senior Planner, Apparel Supply Planning Job at Fanatics

 ...hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear,...