Paid Search Job at Affordable Care LLC, Morrisville, NC

VGNaRmpvakx0OEhzN2VDZDZrUWVwMk5UZFE9PQ==
  • Affordable Care LLC
  • Morrisville, NC

Job Description

Overview:

JOB PURPOSE:

Responsible for managing the day-to-day paid search digital marketing efforts for a smaller subset of clinics. This includes driving campaign execution and optimization for all Search Pay-Per-Click (PPC) performance campaigns in partnership with internal and external partners. Manages effective lead capture for all digital sourced calls, online form fills, and online appointments focused on maximizing new patient acquisition as cost efficiently as possible.

Responsibilities:

GENERAL DUTIES & RESPONSIBILITIES:

  • Responsible for monitoring and maintaining media campaign development and activation on search channels.
  • Gather research necessary to build a new campaign.
  • Assist team in gathering necessary data for plan development.
  • Responsible for trafficking approved plan.
  • Monitor and maintain campaign budgets, pacing, and bid adjustments.
  • Monitor and manage performance and competitive landscape.
  • Monitor and optimize paid search performance to meet business objectives.
  • Develop optimization recommendations and/or testing plans.
  • Utilize bid management tools as well as Google, Bing platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns.
  • Pull and analyze data to inform campaign reporting and help build insights.
  • Granular maintenance of monthly billing cycle.
  • Resolve billing discrepancies in partnership with client strategy and billing reconciliation team.
  • Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, GA4, Google Trends, etc.
  • Stay informed on search industry trends and new tools and ad formats.
Qualifications:

Education & experience

  • Bachelor’s degree or equivalent preferred.
  • 1-3 years in digital marketing client-side or agency experience, including paid search, organic search, display, retargeting.
  • Recent Google AdWords Certification preferred.

 

GENERAL KNOWLEDGE, SKILLS & ABILITIES:

  • Proficient in math.
  • Strong analytical skills and attention to detail.
  • Overall interest in and understanding of how consumers leverage search media in the decision path.
  • Successful completion of training programs and requisite certifications required.

 

#ACI

Job Tags

Similar Jobs

Recruit Monitor

Remote Customer Service Specialist - Work from home Job at Recruit Monitor

 ...About the job Remote Customer Service Specialist - Work from home The Client service Rep job is permanent based on an anticipated schedule of 35-40 hours every week, Sunday- Sunday. Employees are actually demanded to possess adaptability to function any of our... 

Cintra, a Ferrovial company

Graphic Designer - Part Time Contract Job at Cintra, a Ferrovial company

Overview Job Overview:Are you a creative storyteller with a passion for visual communication? We're looking for a skilled Graphic Designer to join our team. In this role, you'll be responsible for crafting engaging and impactful presentations using PowerPoint and graphic... 

Sanford Health

RN - Registered Nurse - Operating Room - OR - Full Time Job at Sanford Health

Careers With Purpose As one of the largest not-for-profit health systems in the United States, Sanford Health is always looking to innovate and grow. Grow with us by joining our team of over 18,000 nurses. Our workplace culture focuses on treating patients and... 

Aramark

Quality Control Clerk - Amtrak Job at Aramark

 ...Train Provisioning Solution (TPS) services where applicable, while delivering excellent customer service to internal and external Amtrak customers and client partners. COMPENSATION: The hourly rate for this position ranges from $22.00 to $22.00, that is the amount... 

R.P. Marzilli & Company

Loader & Skid Steer Snow Operator — Part-Time Job at R.P. Marzilli & Company

A leading landscape construction firm in Medway, MA is seeking Heavy Snow Equipment Operators for the 2025-2026 snow season. Responsibilities include operating loaders and skid steers for snow removal. Competitive hourly pay ranging from $25.00 to $45.00 depending on experience...