Product Manager, Engine Swap Solutions & Fittings (Onsite) Job at Holley Performance, Nashville, TN

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  • Holley Performance
  • Nashville, TN

Job Description

Job Description

Job Description

Job Summary: The Product Manager of Engine Swap Solutions & Fittings will be responsible for understanding the competitive landscape, articulating our products' value propositions, analyzing industry pricing, and developing deep customer insights to guide our product strategy – with a particular focus on Engine Swap Solutions & Fittings. This role requires a strategic thinker with a keen eye for market trends and the ability to translate consumer needs into compelling product offerings.

Key Responsibilities:

  • Conduct in-depth market analysis to identify and understand competitors' strengths, weaknesses, and strategies.
  • Develop and refine the unique selling proposition (USP) for our products, ensuring they stand out in the marketplace.
  • Establish and maintain a comprehensive pricing strategy that reflects market conditions, cost structures, and consumer perception of value.
  • Gather and analyze customer insights through various methods such as surveys, interviews, and focus groups to inform product development and positioning.
  • Collaborate with cross-functional teams, including marketing, sales, and R&D, to develop and execute product strategies that align with consumer needs and company goals.
  • Monitor and report on product performance, market trends, and consumer feedback, adjusting strategies as necessary to achieve product objectives.
  • Represent the organization at trade shows and events to gather market intelligence and promote our products.

Qualifications:

  • Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
  • Proven experience in product management, preferably in a consumer-focused industry.
  • Strong understanding of market research, competitive analysis, and consumer behavior.
  • Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
  • Strategic mindset with the ability to make data-driven decisions and drive product success in the market.
  • Ability to work collaboratively in a fast-paced and dynamic environment.

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