ABOUT STRATEGIC GROUP
Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. For more than two decades, we’ve built a reputation for engaging our clients’ retail customers and influencing their hard-to-penetrate consumer base.
RETAIL ACTIVATION MANAGER
In this role, the Retail Activation Manager will serve as the primary marketing expert on behalf of E&J Gallo’s Salt Point Brand Team on the Salt Point Brand. They will develop and maintain positive relationships with key off & on premise accounts in their market, ensure high visibility for the brands, and create affinity among target consumers. In addition to executing sales support efforts in the accounts, they will be responsible for buildingnew businesswithin theirrespective territories and executing impactful sampling activations within their defined account universe.
Our Retail Activation Managers will work collaboratively with our client’s local team as well as the distributor partners that sell directly to their target customers.
ESSENTIAL JOB FUNCTIONS
Sales Support:
Experiential Marketing:
REQUIREMENTS
Retail Activation Managers must possess/demonstrate:
QUALIFICATIONS
REPORTING RELATIONSHIP AND EVALUATION
Reports directly to and is evaluated by the company’s by the company’s Vice President. Additionally, all roles are responsible to the Salt Point Brand Team and E&J Gallo Business Development Manager in market. The above description is intended to describe the general content of and requirements for the performance of the job of the Retail Activation Manager. It is not to be construed as an exhaustive statement of essential functions, responsibilities, or requirements nor should it be construed as creating a contract of employment, which is terminable by the employee or Strategic Group at any time for any reason. Qualified candidates should send RESUME & COVER LETTER to [email protected]
TARGET MARKETS
Northern California (San Francisco Bay Area), Southern California (Los Angeles Area)
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