Job Description

Job Title: Salesforce - Marketing Cloud LEAD

Skills: Marketing Cloud Studios, HTML, CSS and AMPscript,

Experience: 10-12 Years

Location: Windsor, CT

Job Type: Fulltime

We at Coforge are hiring for Salesforce - Marketing Cloud with the following skills:

• Build, test and deploy marketing and email campaigns including personalization and dynamic content across different Marketing Cloud Studios.
• Develop email templates, which will include coding of emails using HTML, CSS and AMP script.
• Leverage Journey Builder to deliver multi-touch communications.
• Create SQL queries in Automation Studio to segment audiences.
• Build analytics reports and dashboards to provide visibility into marketing campaign/email results and measure effectiveness.
• Respond to common business requirements and perform administrative functions within Marketing Cloud.
• Maintain best practices for Marketing Automation Platforms, including troubleshooting, naming conventions, list management, etc.
• Provide troubleshooting / first line of support for stakeholders working on deliverables and encountering errors or technical issues with SFMC or Sales/Service Cloud platforms.
• 2 to 5 years direct experience building solutions on the SFMC platform: Cloud Pages, Smart Forms, Web Collect, Collect Tracking, Email Studio, Social Studio, Journey Builder, Mobile Studio, Automation studio.
• Proficient in Marketing cloud connector, data extensions, integration with external systems (API) and knowledge of DMP and data integration is key.
• Prior experience implementing full cycle projects in SF Marketing Cloud.
• Experience with responsive website design and various forms of online marketing including mobile, social, content, email, etc.
• Basic Salesforce administrative functions including process builder, triggers and workflow knowledge are desirable.
• Bachelor’s degree or equivalent.
• Preferred Salesforce Marketing Cloud certifications including Marketing Cloud Developer and Marketing Cloud Email Specialist.
• Good to have Salesforce Platform Developer certification.
• Salesforce Implementation experience.
• Google Analytics experience.

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