Search Engine Optimization Specialist Job at TransPerfect, Philadelphia, PA

VGNWRGg0WExzY25oN095UjRra2ZvMmhVZHc9PQ==
  • TransPerfect
  • Philadelphia, PA

Job Description

TransPerfect develops market-driven strategies that empower brands to connect with global audiences. Our multicultural team, composed of specialists from diverse backgrounds, collaborates to optimize digital performance across various industries.

An exciting opportunity has arisen for an SEO Specialist to join our expanding SEO team. This is a key role reviewing various areas of search engine performance as well as developing and driving forward international SEO strategies.

Key Accountabilities:

  • Develop SEO recommendations for international SEO campaigns based on clients' objectives
  • Conduct various SEO analyses such as organic traffic inspections and analyses, SEO keyword rankings analyses, indexation audits and make tactical recommendations to address identified issues or opportunities
  • Produce various technical audits and analyses including, but not limited to: site speed audits, canonicalisation and redirect audits, search engine compatibility audits, XML sitemap audits and creations, hreflang audits, meta content audits, backlink profile analyses
  • Work on website migration projects which involve: initial data collection to support content protection, retention and retiring decisions, audit staging versions of the new site for technical issues, prepare website migration plans and checklists followed by post-migration activities, monitoring and reporting
  • Develop geo-targeting recommendations for international SEO projects to help clients achieve local and / or international search visibility
  • Pro-actively search for issues and opportunities regarding organic performance for existing clients to uncover opportunities for SEO
  • Prepare top-level, 360-degree SEO assessments for SEO discovery projects for websites to form strategies and recommended SEO/SEM activities based on findings in the SEO assessments
  • Analyse SEO performance reports to create useful insights and action items to support client's growth in organic search for their main KPIs
  • Stay up-to-date with latest changes and developments in the SEO industry and successfully convert those learnings into opportunities for clients and SEO projects

Skills and attributes required:

Essential:

  • Experience in international search engine optimisation & organic search campaign management
  • Ability to fluently write and speak in English
  • Experience working in a digital marketing agency environment
  • Understanding of the key algorithm updates and SEO implications
  • Understanding of Search Engines’ best practices and industry trends
  • Ability to change strategies and adopt new techniques as the search space evolves
  • Proficient use of various SEO tools including, but not limited to:

-Screaming Frog

-Google Search Console

-Google Analytics

-Keyword Research Tools

SEMRush and Ahrefs

  • Strong working knowledge and experience with data reporting tools
  • Advanced knowledge of Excel to include pivot tables, vlookups, sumifs, and charts
  • Ability to effectively and confidently communicate with the clients and colleagues through email, written reports and presentations
  • Ability to understand the nature of the clients’ business, their business goals and KPIs
  • Strong attention to detail and proactive follow-through skills
  • Team-player, self-driven and analytical
  • Proactive, positive attitude with the ability to use initiative
  • Ability to manage and prioritise own workload under pressure
  • Ability to work towards tight deadlines
  • Good time management skills
  • Good commercial awareness skills

Desirable:

  • Experience with web content management platforms such as WordPress, Adobe Experience Manager, Drupal, etc
  • Foundational understanding of HTML, CSS, JavaScript or other programming languages
  • Understanding of web site development techniques, responses, consumer journey and conversion optimisation

To apply, answer the required questions and give us an overview of how your experience matches what we are looking for in a covering letter, as well as attaching your CV.

Thank you, we can’t wait to find out more.

Job Tags

Local area,

Similar Jobs

PetSitter.com

Pet Sitter Wanted - Join Our Team: Seeking Reliable Pet Sitter In Bellevue, Wa $40 Daily For Loving Pet Care! Job at PetSitter.com

 ...Nitin, and I am a dedicated pet owner residing in Bellevue, Washington. I am currently seeking a reliable pet sitter to care for my dogs while I'm away. The ideal candidate should have experience with dogs and a genuine love for animals. Your role will involve feeding... 

Activ8 Recruitment & Solutions

Entry Level Logistics Coordinator (Bachelor Degree is Required) Job at Activ8 Recruitment & Solutions

 ...Logistics and Supply Chain Industry. Please note this position is Entry Level, which means that we are looking for someone who is a recent...  ...: Must be proficient in Excel and Data Entry Bachelor's degree in Supply Chain Management, International Business, or related... 

Trans-West Ambulance Service

Outside Sales Associate Job at Trans-West Ambulance Service

 ...Job Description Job Description Job Overview We are seeking a dynamic and results-driven Outside Sales Representative to join our team. This role involves developing new business opportunities, managing client accounts, and expanding our market presence through... 

The UPS Store #6279

Part-Time Assistant Center Manager Job at The UPS Store #6279

 ...defined targets. He or she must have a dynamic personality and must be able to help motivate a team to optimize performance. This is a part-time position, and candidates must be willing and able to work a flexible schedule of 25 to 30hours per week that may span Monday... 

Pattern Promotions

Entry Level Communications Coordinator Job at Pattern Promotions

Entry Level Communications CoordinatorCompany: Pattern PromotionsLocation: Atlanta, GA Salary: $18.50 - 23.00 per hourJob Type: Full-TimeAbout UsAt Pattern Promotions, we are a dynamic and innovative promotional products company dedicated to delivering quality...