About Fueled UTV
Fueled UTV is one of the nation’s fastest-growing eCommerce brands in the Powersports industry — built by riders, for riders. We carry over 100,000 SKUs from 300+ brands, operate a full-service install shop, and are known for high-quality builds, deep product expertise, and an authentic connection with our customers.
We’re ready to take the next step in our journey — becoming a content powerhouse.
That’s where you come in.
Position Summary
We are seeking a top-tier Social Media & Content Strategy Director with the skill, vision, and drive to transform Fueled UTV into a dominant content brand across every major platform. This is a high-ownership, high-impact role for a creator who understands how to build audiences, tell compelling stories, and produce premium video content that moves culture and drives revenue.
If you live in the world of short-form virality and long-form storytelling, if you understand how to grow channels from tens of thousands to hundreds of thousands, and if you want to build a brand with real personality and reach within an industry you are passionate about — this is the role you’ve been waiting for.
What You’ll Lead
Full-Funnel Content Production
You will own the creation pipeline across:
This means:
Strategic Leadership
This is not a “just post and go” role.
You will shape Fueled UTV’s content ecosystem by:
This role blends creative talent, content direction, growth strategy, and brand development.
Who We’re Looking For
You are the kind of creator who:
✔ Has a proven track record of growing social channels (show us your wins)
You’ve scaled TikTok, Instagram, YouTube, or multiple platforms — ideally into the six- or seven-figure range.
✔ Is a highly skilled shooter and editor
You understand:
✔ Thinks in story and series
You know how to build narratives, create episodic content, and keep audiences coming back.
✔ Is entrepreneurial in creativity
You don’t wait for direction — you pitch ideas, build formats, and own outcomes.
✔ Is excited about the off-road lifestyle
You don’t need to be an expert, but you must be energized by the culture, energy, and community of the UTV and off-road world.
✔ Thrives in a fast-moving, high-output environment
If you love speed, autonomy, and building something from the ground up — you’ll fit right in.
Requirements
Perks & What Makes This Role Elite
If you want a job, this isn’t it.
If you want to build a brand, grow an audience, and leave your stamp on the industry — welcome home.
How to Apply
Send us:
Email: [email protected]
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