Job Description

VP of Sales and Marketing

JOB ID: 3176D

Florida

Respond with resume to [email protected]

Responsibilities:

• Create and execute strategic marketing plan.
• Develop and execute a comprehensive sales strategy aligned with company goals to achieve revenue growth and market penetration.
• Responsible for sales and margin responsibility for the entire Photonics division to achieve business and product line profitability targets.
• Direct the sales teams across all product lines, formulate account and product line strategies and develop strategies to penetrate new verticals and regions.
• Lead the sales team to meet and exceed company revenue goals and profit objectives.
• Hire and develop team members of the company's sales and marketing organization as well as train them in various best practices needed to reach department and business KPIs.
• Build and maintain strong relationships with key customers, partners, and stakeholders to ensure long-term success and repeat business.
• Establish sales goals, metrics, and KPIs to track and evaluate sales performance.
• Develop and implement strategies for greater penetration of existing and new end markets.
• Responsible for Digital Marketing, Tradeshows and Print media to support the sales team’s mission to drive growth to realize the full potential of the business.
• Lead the process to forecast monthly and annual sales and margins, as a partner in the annual budgeting process.
• Ensure the sales team negotiates terms and conditions that derisk the commercial relationship while driving to secure long-term relationships with key accounts.
• Use CRM and sales analytics to forecast sales trends, track performance, and adjust strategies as needed.
• Provide regular sales reports to the executive team, offering insights and recommendations based on data analysis including outstanding bids (quotes), close rates and opportunity pipeline.

Education/experience:

• Bachelor’s degree in science or engineering related field.
• 10yrs+ photonics industry sales experience with a minimum of 3 years in a leadership role.
• Experience utilizing customer relationship management software (CRM)

The Photonics Group

Call us at 919 479 1941

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