Job Description

Job Description

WHO IS WILSON DANIELS?

Founded in 1978, Wilson Daniels is a fully integrated, family-owned marketing and sales company representing a highly selective portfolio of the world's most distinctive wines. Wilson Daniels continues to pursue and elevate the standards of excellence set by founders Win Wilson and Jack Daniels through developing long-term, strategic partnerships with luxury producers that possess profound respect for terroir and are benchmarks in their region.

COME WORK WITH US

We inspire and promote a passion for wine from the most distinguished properties and terroirs around the world through exceptional marketing, education, and brand-building. We develop mutually rewarding, long-term relationships with our employees and winery and trade partners, while striving to be globally recognized as the leader of fine wines, setting the standard for integrity, quality, and excellence.

We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business need.

ABOUT THE JOB

The Associate Communications Manager is an integral member of the Wilson Daniels' Communications team. The ideal candidate will have experience in all facets of communication – including media-facing, consumer-facing, and B2B – to ensure that consistent and compelling messaging about Wilson Daniels and its family of producers is delivered to the relevant audience. Primary areas of focus will be writing and editing copy, corporate and brand event management, organizing community volunteering initiatives, pitching stories to the media, and overseeing sample submissions to trade publications.

ESSENTIAL FUNCTIONS/THE DAY-TO-DAY
Write and edit copy (company newsletters, press pitches, sales kit materials for Wilson Daniels' suppliers, company website content, internal communications)
Oversee wine samples and submissions to top wine trade publications
Establish and maintain strong relationships with relevant media to generate awareness of winery initiatives, new launches, thought leadership, or activities
Set up press appointments for suppliers visiting different markets throughout the US
Oversee and support winery partners' participation in national trade events
Assist Director of Media Relations & Communications with organizing lunches/dinner and vintage releases to communicate key messaging on behalf of winery partners and Wilson Daniels with relevant and influential members of the media and digital landscape
Advise and work closely with the Digital Marketing & Social Media Associate in the development of strategic social media campaigns and maintenance of the Wilson Daniels website to ensure brand consistency and optimal communication timing
Organize volunteer days for the Wilson Daniels teams in the New York and Napa offices so we can give back to our local communities

*This is not intended to be a comprehensive list of the duties and responsibilities of the position, and the duties and responsibilities may change without notice.

AM I THE RIGHT FIT?

Not everyone can be an Associate Communications Manager. To be seriously considered for the role here is what you'll bring:

Education & Experience:

Bachelor's degree in English, Communications, and/or Liberal Arts or equivalent experience required
2-4 years Communications or Public Relations experience in-house and/or agency required, with wine and spirits background a plus

Skills:
Seasoned communications professional with a strong track record of success and active editorial relationships across US media a plus
Superb verbal, written, storytelling and editing skills, including driving engaging and consistent messaging across communications channels
Strong media sense; able to work closely with journalists to meet their tasting report needs, as well as to effectively pitch and shape media stories proactively and reactively
Organized and excellent follow-through a must; detail-oriented and deadline driven
Proactive, self-motivated, energized, creative, takes initiative with confidence
Team player with a positive attitude
Flexible; ability to adapt to changing needs/priorities; ability to multi-task in a fast-paced environment
Technologically savvy; ability to harness new media effectively with a keen understanding of all types of media/channels that will engage our external audiences
Must be proficient in all Microsoft Office programs
Muck Rack and Campaign Monitor experience a plus
Knowledge of SEO, keyword research, and Google Analytics a plus
Some overtime and travel may be required

Physical Requirements:
Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.
Lifting and carrying: this role may involve lifting and carrying product samples, promotional materials, or demonstration equipment up to 50 lbs.
*The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Job category: Sales and Marketing

Job Tags

Work at office, Local area, Flexible hours,

Similar Jobs