Krimson Klover , a women’s premium apparel brand based in Boulder, CO is looking for a Digital Marketing Manager to join our team of passionate, entrepreneurial outdoor enthusiasts who strive to bring elevated style, performance, comfort and sustainability to everyday adventures. This role will have an exciting opportunity to develop, manage and drive the execution of the annual marketing plan in the direct-to-consumer channel to achieve revenue and brand growth goals. Additionally, the role will support sales strategies for the wholesale and international channels.
The ideal candidate is digital-savvy and a proven manager with the ability to propose and implement strategies, develop plans, manage projects, customize and optimize processes, execute campaigns (internally and with agencies), analyze and report on results, and drive continuous improvement. Reporting to the brand’s fractional CMO, the position will frequently collaborate with company leadership and cross-functional departments.
As an integral part of the team, this role will be the point person for digital agency partners and external contractors. It will be essential to display a curious mindset and desire for continuous learning and improvement, effectively communicate brand story telling across departments and channels, have a collaborative work style, and flex to changing market dynamics. Demonstrated experience and results in direct-to-consumer e-commerce is required, experience within the specialty outdoor and ski industry and/or women’s apparel is highly desired. Market awareness and ability to manage the seasonality of our industry/apparel will be applicable.
Responsibilities
● Know our brand and effectively bring it to life with creativity to the right target: deep understanding of KK brand values and who our consumer is. Ensure that each season our digital asset creation and utilization reflects our brand POV and strategy.
● Be highly involved in overall brand marketing strategy, planning, execution and budget that includes D2C, wholesale, and international, with key emphasis and direct responsibility of e-comm and digital channels
● Develop, manage, and own the execution of the annual digital marketing calendar inclusive of campaign launches, merchandising, brand/category/product storytelling, and promotional strategy across website, email, social, paid, SEO and partnerships.
● Analyze the effectiveness of digital advertising, social media, web sales, email performance, customer engagement methods, channel costs, and financial results to optimize revenue, conversion, engagement and retention
● Project manage the seasonal and campaign photoshoots for product, studio, and lifestyle photography
● Engage in and support company-wide brand projects (sales meetings/events/ tradeshows, warehouse sales, etc.), communicating to leadership and ensuring team members are working at a sustainable capacity/workload
● Manage freelancers/contractors/vendors inclusive of photography, web development, digital marketing, print collateral and fixture production and other needs as required
● Cultivate effective and transparent working relationships across the organization, ensuring open communication about project timelines, measurement of marketing performance, and financial investments
Skills and Qualifications
● Bachelor’s degree in Marketing, Business, Communications or related field
● Minimum 5+ years of successful management experience building a multi-channel brand
● Demonstrated experience managing at all levels: direct reports, cross-functional counterparts, and external agencies/partners/contractors
● Experience with apparel and knowledge of seasonal businesses a strong plus
● Proven track record of brand development with an emphasis on D2C e-commerce digital strategy experience and annual planning/execution
● Fluid understanding and application of best digital marketing practices, balancing revenue generation and brand building
● Ability to track, analyze and implement data driven enhancements]
● Financial acumen inclusive of budget management and forecasting
● Tech-savvy with experience in: Shopify, Google Analytics, Sprout Social, Amazon Seller Central, Klaviyo, Loop, Triple Whale and others
This role is a full-time position based in Boulder, Colorado in the Krimson Klover offices (this role is not remote). Four days in-office per week and one day work from home. Occasional evenings/weekends will be required for select events. Travel up to 15%.
The Perks
We believe our employees drive our success and our culture emphasizes work-life balance. Our base salary is one just one component of our competitive total rewards package that includes numerous additional benefits and perks.
● Base salary $90,000 + annually based on experience.
Additional benefits (subject to policy changes):
● Health coverage, including $200/month employer contribution towards enrollment in the Company’s medical plan (subject to Krimson Klover eligibility and plan rules)
● Simple IRA plan participation with an employer contribution up to 3% match after plan eligibility and participation achieved
● Paid time off (PTO) earned on an accrual basis starting at 17 days accrued annually
● 10 annual company-paid holidays. Birthday holiday to be used during the week of birthday
● Up to 8 hours for community service per year
● Hybrid work schedule one day per week
● Summer Short-Day Fridays (when schedules and deadlines permit)
● Dog-friendly office
● Generous company product employee discount (30% off wholesale)
Interested in applying?
Please send your resume AND tell us why you are the best candidate for the position [email protected]
About Krimson Klover: krimsonklover.com/
We value people and our team. Company culture is important to us. Things like hybrid working, volunteering, happy hours and a dog friendly office are just a few examples. Krimson Klover is a team of outdoor enthusiasts who endeavor to have fun while bringing to market stylish, sustainably made apparel that supports our brand values.
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