Job Description
DIRECTOR, PLAYFLY MAX (VIRGINIA SPORTS PROPERTIES)
Charlottesville, VA
On-site
THE RUNDOWN
Playfly Sports is looking for a lead for our Playfly Max team in Charlottesville, VA
The Director will be responsible for generating NIL revenues on behalf of the University of Virginia to meet and exceed individual and team goals for Playfly Max. The person in this role will work on-site with the University of Virginia Athletics Department (“Athletic Department”), its strategic partners, and Virginia Sports Properties to pitch and close commercial NIL partnership agreements, develop, lead and execute specialty revenue concepts and revenue-driving events, and develop comprehensive revenue strategies to support NIL efforts and incremental revenues for the Athletic Department.
WHAT YOU’LL ACCOMPLISH
WHAT YOU’LL BRING
TRAVEL, LIFTING, PHYSICAL REQUIREMENTS
WHAT WE DO
Playfly Max is the division of Playfly Sports Properties that works with University Athletic Departments to identify, develop and drive NIL revenue concepts for our partners. Playfly Max is an integrated revenue service, leveraging the NIL environment, to develop a multi-pronged customized strategy aimed at generating new dollars for Playfly Max partner schools.
Playfly Max was developed as a service line of Playfly Sports Properties in response to the Spring 2024 permissibility of schools to generate dollars in support of NIL.
Playfly Max customizes strategies for our partners using a combination of traditional NIL commercial deals, specialty revenue concepts, special revenue-generating events and NIL membership marketing/fan giving opportunities.
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com
WHAT WE STAND FOR
At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.
EEOC & DIVERSITY STATEMENT
Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
ACCOMMODATIONS
Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].
We are unable to sponsor or take over sponsorship of an employment visa for this role at this time.
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