Role: Reporting to the AVP of Marketing Operations, the Email Marketing Specialist contributes to the planning, design, and execution of all digital marketing strategies that support the objectives and goals set by Senior Management. This person will provide a positive, ongoing, intuitive experience that increases engagement, and strength of brand among financial service providers, resulting in lead conversions across all product lines. Multiple data and analytic platforms will guide efforts. Serves as a champion for First Service's workplace culture. ** Essential Functions & Responsibilities: ** Designs, develops, and executes ongoing improvements to all digital channels (website, marketing automation, micro-sites, digital banking, etc.), using analytics and user testing to evaluate end-to-end member/prospect experiences across multiple channels and touchpoints. Plans and executes content marketing, SEM, marketing automation, email, and display advertising campaigns. Works with the Content Specialist to conduct routine website audits, comprehensive keyword and SEO research to improve organic, non-branded search traffic to key content pages. This includes internal page links, meta-data, alt and title tags, per-page keywords, and page descriptions. Measures and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Collaborates with cross-functional teams on various projects to optimize and align initiatives and third party integrations across various digital channels. Performs other job related duties as assigned. ** Performance Measurements: **
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