Job Description

Job Description

Job Description

The Copywriter will support the Demand Generation department of our company in its primary and administrative duties.

Marketing responsibilities include assisting in organizing campaigns and developing marketing content for the website, landing pages, email  campaigns, ad campaigns, sales m aterials and more.

This work will be critical for the growth and development of the Demand Generation department, its goals, and the company's long-term growth. The ideal candidate for this position will be a self-starter who can work collaboratively and cross-functionally and deliver results.

Essential Duties and Responsibilities : To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned.

• Write and edit content supporting all marketing activities, including B2C and B2B
• Craft compelling social media posts, messaging for paid ads, and supporting content to drive sales
• Support in organizing various projects
• Assist with managing the editorial calendar and writing content
• Write blog posts that educate readers about topics related to EarthLink’s products and services (both technical and marketing writing)
  • Researching and interviewing product heads for more technical content will be part of this position’s responsibilities
• Create print and promotional content:
  • Facebook ads, direct mail, flyers, and other promotional materials
  • Press releases
  • Paid materials (scripting, IVR, affiliate copy, paid ads)
• Stay on top of brand and industry trends to generate ideas and create compelling content
• Coordinate with marketing and design teams to illustrate articles

Qualifications:

• Showcase effective written and verbal communication skills
• Work with a high level of attention to detail
• Multi-task and adhere to brand guidelines
• Showcase data surrounding content (I.e. traffic metrics, bounce rate, etc.) using Google Analytics
• Handle multiple content creation projects at once / time management skills
• Think creatively and brainstorm with a team of highly
• Must be comfortable in a fast paced, collaborative and fluid environment
• Proficient in AP Style with excellent grammar skills
• Writes with a clear, strong voice adaptable to reach specific audiences, market different products and services, and adhere to the project goals at hand
• Experience writing both brand and non-brand specific content for paid landing pages (+ testing these landing pages to determine what messaging resonates best with audience to drive conversions)
  • Experience writing paid ads from both a social and Google advertising perspective
• Proven ability to write blog posts that educate readers about topics related to the company’s products or services
• Can handle multiple content creation projects at once / time management skills
  • For example, creation of several blog posts each week, in addition to paid and promotional content creation or revisions
• Stays on top of brand and industry trends to generate ideas and create compelling content
• Has a general understanding of Search Engine Optimization with best practices
• Experience leveraging organic content with keywords in mind to maintain and improve company search rankings.
  • Experience with SEM Rush is a plus

Education/Experience : Bachelor’s degree in journalism/English, Business/Marketing or related field or equivalent experience in a deadline-driven, technology-enabled work environment. At least 2-3 years of experience as a copywriter, content writer, journalist, or published writer for large audiences.

Integrity Resources was formed in 2010 as a result of years of staffing experience combined with the need for a better industry model. Where we differentiate from other organizations is that we operate based on relationships. Our approach takes into consideration every aspect of a hiring requirement from BOTH the client and the candidate. Our desire to listen, learn, and understand our customers culture AND specific candidate needs along with our ability to provide exemplary customer service enables us to maintain and develop long term relationships across the staffing industry.
If you don’t believe us, feel free to reach out today....you’ll notice the difference a true business partner makes.

Company Description

Integrity Resources was formed in 2010 as a result of years of staffing experience combined with the need for a better industry model. Where we differentiate from other organizations is that we operate based on relationships. Our approach takes into consideration every aspect of a hiring requirement from BOTH the client and the candidate. Our desire to listen, learn, and understand our customers culture AND specific candidate needs along with our ability to provide exemplary customer service enables us to maintain and develop long term relationships across the staffing industry. \r\nIf you don’t believe us, feel free to reach out today....you’ll notice the difference a true business partner makes.

Job Tags

Similar Jobs