Job Description

Job Description

Job Description

Description:

• Mercadien is seeking a proactive, detail-oriented, and tech-savvy leader to join our dynamic marketing team in a newly created hybrid role that merges strategic marketing leadership with advanced technology management. Reporting directly to the Finance Director, this position is responsible for managing a team, overseeing the full spectrum of marketing activities, and ensuring the optimal performance of our marketing technology stack to drive business objectives.

Marketing Strategy Development

• Develops and executes comprehensive marketing strategies that align with the company’s business objectives
• Conducts market research and analyzes trends to identify new marketing opportunities
• Collaborates with senior management to set marketing goals and objectives
• Serves as a member of the firm’s Growth Core Strategy Committee

Campaign Management

• Plans, creates, and oversees the implementation of marketing campaigns across various channels (digital, print, social media, etc.)
• Monitors and analyzes campaign performance, providing detailed reports and recommendations for optimization

Brand Management

• Ensures brand consistency across all marketing materials and channels
• Develops and maintains brand guidelines and oversee their implementation

Content Creation and Management

• Oversees the creation of high-quality content, including website content, blog posts, newsletters, press releases, and social media updates
• Collaborates with internal teams and external agencies to produce engaging and relevant content

Digital Marketing

• Manages and optimizes the company’s online presence, including website, SEO/SEM, email marketing, and social media platforms
• Analyzes digital metrics and KPIs to assess campaign effectiveness and makes data-driven decisions

HubSpot CRM Management:

• Utilize and manage all features of HubSpot Sales & Marketing Hubs to support growth initiatives
• Maintain and optimize the HubSpot database, ensuring data integrity and accuracy
• Oversee email marketing campaigns, such as newsletters, special alerts, event invitations, etc., including template creation, list segmentation, A/B testing and performance analysis
• Design and optimize landing pages, calls-to-action and forms to capture and nurture leads
• Leverage HubSpot’s reporting and analytics tools to measure the effectiveness of marketing efforts and, if necessary, propose adjustments to be made to help improve the performance and results from those efforts

Marketing Technology Utilization:

• Oversee the integration and utilization of marketing technologies such as ZoomInfo, Dripify, and other relevant tools to help drive leads and new business opportunities through these platforms
• Work with niche leaders and Marketing Manager to develop and execute marketing campaigns using these platforms to accelerate business growth
• Coordinate and meet with technology vendors as needed
• Collaborate with the rest of the marketing team to develop comprehensive marketing plans that leverage these technologies effectively for the various niche areas of the firm

Business Development

• Works with niche leaders to develop sales campaigns (one-to-one emails, direct mail letters, LinkedIn messages, etc.) and executes campaigns through Marketing Automation Software
• Monitors reporting of sales campaigns
• Builds prospect lists using the firm’s sales prospecting database

Budget Management

• Develops and manages the marketing budget, ensuring effective allocation of resources to achieve marketing goals
• Tracks expenditures and provides regular budget reports to senior management

Team Leadership

• Leads and mentors the marketing team, providing guidance and support to achieve departmental and individual goals
• Fosters a collaborative and creative work environment

Market Analysis and Reporting

• Conducts regular market analysis to understand customer needs, market trends, and competitive landscape
• Prepares and presents reports on marketing activities, including ROI analysis and strategic recommendations
• Prepares comprehensive marketing reports for board packages, including referrals, open opportunities, lead sources, and performance metrics, both firmwide and by niche on a monthly basis

Stakeholder Engagement

• Collaborates with senior management and other departments to ensure alignment and integration of marketing strategies.
• Drafts agenda and prepares monthly reports for niche meetings
• Interfaces with and directs marketing vendors, including external consultants as well as printing, collateral, and branding services

Event and Seminar Planning

• Plans, organizes, and presents seminars and events, enhancing internal knowledge and external engagement
• Coordinates and manages the firm’s presence at industry events

Marketing Awards Program

• Oversees the Marketing Awards Program, ensuring recognition of outstanding marketing achievements

Client Relations

• Coordinates holiday cards and gifts to send to clients, fostering strong client relationships

HR/Recruiting/Organizational Development

• Collaborates with HR to assist with recruiting efforts and develops marketing materials (flyers, ads, emails, etc.) to attract potential candidates
• Serves as a participant on the DEI & Women’s Initiative Committees to ensure strategies/tactics are in line with the firm’s brand & overall growth strategy

Training and Development

• Attends and works with the lead growth partner for Rainmaker’s Group training, enhancing personal and team capabilities
• Plans and coordinates Lunch & Learns for the firm on an annual basis
• Plans, prepares and coordinates the Quarterly Firm Meeting Presentation

Ad Hoc Projects

• Undertakes ad hoc projects as assigned by the CEO and niche leaders, contributing to the overall success of the organization

Requirements

• Bachelor’s Degree in Marketing or relevant business field

• Minimum of 8 years of experience in marketing, with a proven track record of successful marketing campaigns and team management

• Demonstrates competencies in business, delivery of marketing initiatives, and promotional activities

• Strong project management skills and ability to manage multiple projects simultaneously

• Must possess above average computer skills, knowledge of Microsoft Office programs (Word, Excel and PowerPoint) and Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.)

• Proficiency in marketing software and tools (e.g., Google Analytics, ChatGPT, HubSpot CRM, marketing automation tools)

• Must be able to communicate clearly both verbally and in written format. A strong command of the English Language and grammar is necessary

• Must be available to work professional hours

Benefits

• Hybrid policy (2 days in office or at client site)

• Highly competitive salaries and bonus programs

• Medical, dental, life, and long-term disability insurance

• Competitive 401K match

• Paid holidays, vacation and sick time

• Casual dress code: dress for your day

• Mentorship and training opportunities

• Internal committees and clubs

• Various social gatherings & events

• Strong focus on the Mercadien community

• Cutting edge technology

Mercadien is a leading and growing regional accounting and advisory firm with partners and staff that believe our best work starts with our people. When you come on board, you become a part of our community and extended family. We’re entrepreneurs at heart; passionate about creating opportunities, innovating inside and outside of our business, achieving work/life integration, helping our employees reach their potential, and having fun!

Our core values: Integrity, excellence, responsibility, creativity, and respect are the foundation of our firm. They inform and guide us in everything we do and fuel our client work and relationships. We are a teamwork-focused firm and support each other professionally and personally. We’re collaborative by nature and enjoy being actively involved in our communities. Driven by integrity and social responsibility, our associates serve more than 100 civic and charitable organizations, as individuals and through the Mercadien Foundation. At Mercadien, the opportunities are endless.

To all recruitment agencies: The Mercadien Group does not accept unsolicited agency resumes. Please do not forward resumes to our job alias, Mercadien associates or any other company location. The Mercadien Group is not responsible for any fees related to unsolicited resumes.

This employer participates in E-Verify. Mercadien will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's Form I-9 to confirm work authorization. If the government cannot confirm that you are work authorized, Mercadien is required to provide you written instructions and an opportunity to contact SSA and/or DHS before taking adverse action against you, including terminating your employment.

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