Job Description

Global SEO Strategy Manager

Equinix is the world's digital infrastructure company, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals. A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.

Job Summary

Reporting to the Global Media Director, this role will lead the global SEO strategy, plan implementation and optimization. You will play a critical role in accelerating Equinix's business growth by understanding and influencing the entire SEO customer journey - from traffic growth to web engagement to lead generation.

Responsibilities

Global SEO Strategy and Program Management

• Develop and execute a comprehensive global SEO strategy focused on increasing relevant organic traffic, driving web engagement and generating leads
• Identify and prioritize key growth opportunities through market analysis, keyword research, and competitive intelligence
• Deliver on annual and quarterly SEO-driven traffic growth and lead generation KPIs
• Ongoingly establish the SEO program vision and benchmarks for current and future success
• Integrate emerging SEO trends, including AI Overviews, Answer Engine Optimization, and the strategic use of Generative AI for tasks like research and content ideation

Technical SEO Foundation

• Conduct regular, in-depth technical SEO audits to identify and resolve issues related to crawlability, indexability, site architecture and schema markup
• Optimize on-page elements at scale, including meta and header tags, URL structures, and internal linking strategies to enhance relevance and user experience
• Develop, implement and measure off-page SEO initiatives, including building high-quality backlinks and managing the site's authority profile to support ranking improvements

Content SEO Strategy & Optimization

• Collaborate with internal content creators to develop new SEO-driven web content addressing high-opportunity keywords
• Optimize existing website content for search visibility, web engagement, and led generation goals across all parts of the global website (data centers, products & services, solutions, blog)
• Perform content gap analyses and identify opportunities for value-additive content that establishes topical authority, in line with Global Brand team objectives
• Guide the integration of various content formats (text, video, images) into the SEO strategy, ensuring elements like alt text and structured data are implemented in an SEO-optimized way

SEO Analytics & Performance Monitoring

• Monitor, analyze, and report on key SEO metrics using GA4 and Google Search Console, focusing on traffic quantify, quality and contribution to key business outcomes (lead generation)
• Translate complex SEO data into actionable insights and clear performance reports for stakeholders and the leadership team, highlighting successes, challenges, and strategic recommendations
• Track detailed SEO leading indicators including keyword rankings, SERP feature presence (featured snippets, AI Overviews), competitor performance, and market share
• Implement tracking mechanisms to measure the direct impact of the SEO initiatives on key business outcomes (lead generation)

Data-Driven Experimentation & Optimization

• Contribute to the Global Web Testing Framework with SEO insight-led web test proposals aiming to drive meaningful lift in the key business outcome (lead generation) through increased organic traffic and/or web engagement
• Identify underperforming areas of the site and content and formulate data-backed hypotheses for improvement
• Analyze user behavior data (bounce rates, time on page, conversion paths) for organic visitors to identify friction points and opportunities for user experience improvements

Equinix is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability

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