Sr. Digital Marketing Manager Job at TIER4 GROUP, Atlanta, GA

U3NaRmlJL05zc2pnNCt5WDRrUWVwR05mZlE9PQ==
  • TIER4 GROUP
  • Atlanta, GA

Job Description

Job Description Job Description Job Title: Senior Digital Marketing Manager Location: Hybrid in Atlanta office Job Overview We are seeking an experienced and results-driven Senior Digital Marketing Manager to lead our comprehensive digital marketing strategy. This role will focus on increasing awareness, engagement, and adoption of our products across diverse target audiences, including prospects, customers, and agent partners, using multiple digital channels such as website/SEO, email, paid search, and social media. As an individual contributor, the Senior Digital Marketing Manager will bring strategic thinking, hands-on B2B marketing experience, data-driven decision-making skills, and the ability to collaborate effectively across teams. Key Responsibilities Integrated Digital Strategy: Develop and implement an integrated digital marketing strategy that includes both inbound and outbound tactics across website/SEO, email, social media, paid media, display advertising, and traditional media outlets, aligned with broader sales and GTM initiatives. Email Marketing Strategy: Lead the email marketing strategy, including audience segmentation, personalization, and lifecycle automation, in collaboration with content and creative teams. Ensure email campaigns align with other digital marketing efforts. Campaign Creation & Optimization: Create, launch, and optimize paid media campaigns across various channels, conducting A/B tests on creative assets and landing pages to enhance conversions. Marketing Automation: Utilize marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud) to manage customer journeys and nurture leads through personalized communications. Vendor & Agency Management: Oversee external vendors for SEO, PPC, display, and paid social campaigns, ensuring alignment with campaign goals and performance metrics. Performance Analysis & Reporting: Partner with marketing operations to analyze cross-channel campaign performance, generate insights, and present actionable recommendations to leadership. Cross-Functional Collaboration: Collaborate closely with content, creative, and product marketing teams and partner with other departments (e.g., sales, risk advice, and claims) to ensure cohesive, impactful digital campaigns that support go-to-market strategies and business objectives. Media Plan & Budget Management: Develop and manage media plans, negotiate contracts, and allocate spending efficiently across campaigns to optimize ROI. Trend Monitoring: Stay informed about industry trends and emerging digital marketing technologies to keep our brand innovative and competitive. Qualifications ~6+ years of experience in digital marketing, with a strong focus on strategic email marketing, preferably in the B2B insurance or financial services industry. ~ Demonstrated success in multi-channel digital marketing, including SEO, paid search, social media, email, and display advertising. ~ Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush). ~ Expertise in email & SMS marketing best practices and audience segmentation. ~ Experience with marketing automation platforms like HubSpot, Marketo, or Salesforce Marketing Cloud. ~ Strong analytical skills and proven experience interpreting marketing data to drive decision-making. ~ Vendor management and paid media budget experience. ~ Bachelors degree in marketing, business, communications, or a related field (MBA is a plus). ~ Certifications in relevant digital marketing areas are highly desirable. Preferred Attributes Experience in both B2B and direct-to-consumer digital marketing campaigns. Familiarity with Account-Based Marketing (ABM) strategies and tools. Background in insurance, financial services, or technology industries.

Job Tags

Similar Jobs

Columbia University

Audio Visual Technician Job at Columbia University

 ...programs and activities for the Columbia community. We are a customer-focused organization with an immediate opening for an Audio Visual Technician to provide audio/visual services at various events and venues. The incumbent provides audio/visual services at various... 

Aflac

Health Insurance Agent Job at Aflac

 ...training to unlicensed individuals, enabling them to obtain an insurance license and enter one of the rapidly expanding industries. This role...  ...specialized department. # Collaborates closely with the agent or operations manager to determine optimal coverage solutions... 

SynergisticIT

Software Developer - Remote Job at SynergisticIT

 ...lab s etc to name a few.We have an excellent reputation with the clients. Currently, We are looking for entry-level software programmers, Java Full stack developers, Python/Java developers, Data analysts/ Data Scientists, Machine Learning engineers for full time... 

Provider Healthcare

Obstetrics & Gynecology Physician Assistant Job at Provider Healthcare

 ...Monday Thursday, 8:00 AM 6:00 PM Friday, 8:00 AM 12:00 PM hours per week Job Description: We re seeking an experienced OB/GYN PA for a locum assignment in Orlando, FL. You ll join a supportive OB/GYN department providing prenatal, postpartum, and some gynecological... 

PetSitter.com

Pet Sitter Wanted - Looking For A Few Days Of Pet Care For Our Extra Busy Days! Job at PetSitter.com

Hi there! My name is Cameron, and Im a proud pet owner located in El Cajon, California. Im currently looking for a reliable dog lover to help with dog walking and pet sitting for our chiweenie, Sam.We have a couple of extra busy days coming up in the new year, and would...