Job Description

Hello,
Hope you are doing well,


Job: Web Content Designer - Level 4
Job ID: Web Content Writer
Location : 450 Columbus Blvd., Suite 1202 Hartford, Connecticut 06103 REMOTE /Onsite
Client : State of CT( CT DAS)

Each candidate should fill out the following introductory pre-screen form: .

This is Us

The State of Connecticut is leading the nation in reimagining the modern government experience. By using the latest digital methodologies and skillsets, we're helping residents, businesses, and employees address their most critical needs so they can become more successful in life.

When you join our Digital Government team, your daily mission will be to raise people up by simplifying government engagements. And you'll do this through cutting-edge digital optimization strategies, data-driven solutioning, and trust-building partnerships with customers and stakeholders.

Does this jibe with your own mission? If so, the State of Connecticut may be the place for you.

This is You

Digital Guru. You create high-impact online experiences that change people's lives.

Solution-Focused. You easily see problems in current processes and proactively find ways to solve them.

Data Aware. You know how to use data and user feedback to directly improve content.

Customer-centric. You understand UX and how to design digital journeys for real people.

Info Junkie. You stay on top of industry news and the latest best practices for your skillsets.

Highly Organized. You understand project planning, agile methodology, and you deliver on deadlines..

Service-Oriented. You are passionate about public service and improving experiences for citizens.

About the Role

The Digital Website Content Writer will work closely with our cross-functional project team focused on building and improving the State of Connecticut's websites and digital assets. Your work will involve assessing customer needs and creating high impact content for web pages, digital applications, chatbots, user guides, and other customer-facing assets. An ideal candidate should know content inside and out how to structure it, how to write it, how to apply it in user-focused page design, and how to track its effectiveness. You must be an expert copywriter who knows how to communicate user benefits over features. And you must also show a high level of mastery of content taxonomy, SEO, service design, and optimizing customer journeys.

You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs. In addition, the candidate should show a command of modern content standards, and be able to clearly communicate content issues and solutions to various levels of stakeholders.

Experiences Required for This Role

Website Content Writing At least 3 years of measurable experience in the following:

Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications

Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design

Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content

Aligning content with business goals, stakeholder objectives, and user needs

Inventorying and auditing of content on a local or enterprise level

Copywriting a high proficiency in writing for real people and motivating them to action

Conducting in-depth research on industry-related topics to develop original content and optimize current content

Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns

Editing content and proofreading material for errors and inconsistencies

SEO and analytics At least 3 years of experience with the following:

Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content

Practicing both technical and on-page SEO methodologies to help build Google's "EAT" objectives

Developing high-impact KPIs and tracking the measurable success of content

Using customer research and site analytics to prove that content is meeting user needs

Content Lifecycle Governance At least 3 years of experience and use cases with the following:

Defining customers' needs and identifying content gaps that prevent successful digital experiences

Optimizing and categorizing content to align with a service-oriented information architecture

Working with subject matter experts to write clear text in plain language that achieves defined goals

Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines

Structuring content in ways that customers are used to, and knowing the difference between features and benefits

Setting up governance models that support the maintenance of content after publishing

Knowledge, Skills, and Ability

Website Writing and Content Management

Knowledge of Sitecore or a comparable CMS

Content creation for websites

Expert copywriting and editing skills

Content marketing

SEO and analytics

Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)

Effective communication skills

High emotional intelligence

High Functioning in Complex Situations

Ability to distill complex concepts into simple ideas

Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools

Comfort in suggesting better strategies or pointing out risks in current development efforts

Dependable, organized, and equally able to work independently as well as in cross-functional team environments

Team Player

Supporting teammates' skills and behaviors through development and delivery

Communication and collaboration with multiple departments and stakeholders

Creative and analytical thinking with strong problem-solving skills

Judgment in dealing effectively and diplomatically with government staff

Ability to maintain strict confidentiality

Preferred Skills & Qualifications

Other Desirable Skills

Proficient in Sitecore 10.2

Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field

3 years of website content writing for a company or institution in a full-time role with defined project-driven goals

Proficient in Digital content standards and plain language guidelines

Experience with chatbots, search consoles, and helpdesk services

Proficiency with content tools, especially development, inventory/auditing, and SEO tools

A portfolio of published online content

Industry certification in a field-related discipline

1 year of experience using customer relationship management platforms such as Salesforce

1 year of experience using Google Analytics (preferable GA4)

1 year of experience using data dashboard software like Power Bi

Thanks & Regards.

Manikanta Yerra
+1 605-808-0076

Technical Recruiter

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Email: [email protected]

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Job Tags

Full time, Local area, Remote job,

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